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Website content gathering templates for web designers
If you've ever struggled with gathering content for website projects from clients or are wondering what content you actually need to ask for – this pack is your answer.
These ready-to-use website content templates guide your clients through preparing everything needed for their website – written content, images, branding and technical details – so you receive everything you need, on time and in the right format, before design and build even begins.
A complete set of beautifully designed website content gathering templates, questionnaires and checklists – created to help you get exactly what you need from your clients for a successful website project.
These are the exact client website content collection forms I've used in my own studio since 2019, refined across 100+ successful website projects. They've helped me receive great content from clients consistently – and deliver websites I'm genuinely proud of, on time, every time.
No more second-guessing what to ask for, or receiving incomplete information that holds the project up.
These clear, editable templates ensure you're asking for all the right things from your client, from the very beginning.
They give your clients the structure they need to gather, write and prepare everything – and give you the confidence to move into designing and building without a thing missing.
What if getting content from clients could feel this easy?
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Receive everything you need, upfront
Get all the written content, images, branding files and technical details you need, without the back and forth.
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Give your clients a calmer experience
Clear, guided templates mean your clients feel supported and confident through the website content preparation process – not overwhelmed or unsure where to start.
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Move into designing and building with confidence
When everything arrives on time and in the right format, you can focus entirely on the design work – which is what you're here to do.
Proven across 100+ successful website projects
Website Content Gathering Templates for Web Designers
Get all the essential content you need from your web design clients with these website content templates, questionnaires and checklists.
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Website content planner
Give your clients a clear, structured format to write their website content. This planner guides them through exactly how much and what to write for every page you’re creating.
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Image checklist
Receive the right images, in the right format, before the project begins so you’re not chasing files or resizing low-quality images at the last minute.
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Branding questionnaire
Gain clarity on how your client wants their branding applied across their website, so you can design with confidence and ensure everything feels aligned.
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Technical questionnaire
Ensure your website build runs super smoothly by collecting all essential technical details from your client before the project starts.
A website can only ever be as good as the ingredients that go into it.
I've learned this over and over across 100+ website projects. When a client arrives with well-written copy, cohesive professional imagery and complete branding assets, the design process flows, the client is thrilled and you create something you're genuinely proud to add to your portfolio at the end.
But when the inputs are rushed or incomplete – copy that's unclear, low quality imagery (or, shock horror, images taken with a phone!), branding assets that are missing – it shows in the final result, no matter how strong the design.
As designers, it's our responsibility to educate and support our clients on exactly what they need to provide – and what “good” ingredients look like – so we can create the best possible outcome for them.
These four documents do that work for you. They give your clients a clear, structured format to follow for every part of their content preparation so everything arrives ready to go – and you can get straight into doing the work you love.
Kind Words
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"I was burnt out and clients were not coming to the table with everything needed for the design. I found the kit exactly what I needed. Flipping grateful."
Kimberly Ignas – website designer
01.
Website content planner
This structured website content document template guides your client section by section through each page of their website, so they know exactly what to write, how much to write and what you actually need from them. Includes helpful tips and prompts to support effective copywriting so you receive higher quality content from the start – with far less back and forth.
Plus receive a bonus recording of the exact video I share with my own clients to walk them through completing the content planner – including helpful tips for writing. Use this as a model to create your own client-facing walkthrough video.
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Covers all the pages your clients need to get their website up and running – home, about, sales page, contact, Instagram link-in-bio and legal pages.
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The content planner is in editable Google Docs format – your clients can enter their written words directly into the planner. You'll receive a video walkthrough showing how to update it with your own branding and page structures.
Note: The example provided is based on Evie, one of Alana Jade Studio's signature Squarespace base designs. This planner is fully editable so you can easily adjust it to suit your own website template or custom designed page structures.
02.
Image checklist
Ensure you receive the right images, in the right format, before your project begins. This checklist covers sizing, orientation and quantity, and allows clients to nominate their favourite images or leave selection up to you.
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The image checklist is in editable Google Docs format – your clients can enter their image preferences directly into the planner. You'll receive a video walkthrough showing how to update it with your own branding and page structures.
Note: The example provided is based on Evie, one of Alana Jade Studio's signature Squarespace base designs. This checklist is fully editable so you can easily adjust it to suit your own website template or custom designed page structures.
03.
Branding questionnaire
This questionnaire helps your client gather the key brand elements – logo files, colours, font licensing and branding guidelines – needed for a successful website build. Plus it will give you clarity on how your client wants their branding applied to the website so you can move into design phase with confidence.
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The questionnaire is in editable Google Docs format so you can add / remove questions and so that your client can easily answer the questions inside the document.
You’ll receive video instructions on how to update the template with your branding and business information.
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Technical questionnaire
Use this questionnaire to gather the technical information to install and configure your client’s website. Collect all essential details before the project starts and ensure you have the access you need so the website build runs smoothly and without delays.
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The questionnaire is in editable Google Docs format so you can add / remove questions and so that your client can easily answer the questions inside the document.
You’ll receive video instructions on how to update the template with your branding and business information.
Kind Words
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"The templates are intuitive, beautifully structured, and rich with intention. I can already see how they'll help me simplify the behind-the-scenes while elevating the experience for my clients.”
Steph Zangeneh Azam – Website Designer
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These website content templates are particularly useful for website designers who are:
Just starting out and not yet sure what to ask clients for – or how to ask for it in a way that gets a good result
Receiving incomplete or poor quality content from clients, which is making projects harder and results less impressive than they could be
Spending too much time chasing missing files, images and copy, when they'd rather be designing
Working with clients who feel overwhelmed by the content preparation process and need clear, calm guidance on where to start
Offering custom or semi-custom website projects and looking for a more structured, repeatable way to gather content from clients
You can run a web design business that feels calm, organised and genuinely enjoyable.
Hello! I'm Alana – an Australian Squarespace web designer with a passion for minimalist business practices and simple, kind living.
When I started my web design business in 2019, I quickly learned that the quality of the websites I was creating came down largely to one thing: the quality of the content my clients provided.
So I got to work creating a set of clear, structured documents to guide my clients through every part of the content preparation process. Documents that leave nothing to chance, eliminate the back and forth and help clients feel calm and confident about what's expected of them.
These are those documents – refined and proven across 100+ successful website projects – and I hope they make as big a difference in your studio as they have in mine.
Here's what your clients will say when they feel supported through the process
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"The content planners are so helpful in organising my messaging."
Nicole Lee – Qigong teacher, Bass Coast, Victoria, Australia
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"The best client process I’ve seen. All the pre-planning docs are amazing. You feel held and heard."
Honey Atkinson – photographer and videographer, New South Wales Australia
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"The whole process was so organised and easy to navigate. I felt 100% confident in what was happening the whole way through."
Bec Shann – permaculture designerNSW, Australia
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"You set a beautiful example of what it looks like to run a business with kindness and professional boundaries."
Abby Erker – exercise specialist, Missouri, United States
Proven website content templates
These documents have been refined and proven across 100+ client projects. You don't have to write your own content briefs or second-guess what to ask for. Simply follow the templates, plug in your business details and you're good to go – knowing you're using a tried and tested set of documents that absolutely work.
Professionally designed and fully editable
All four documents are professionally designed and editable so you can make them your own. Add your branding and present them to your clients as part of a polished, professional client onboarding process.
Perfect for any web designer
Whether you're just starting out or you've been designing websites for years – these documents will save you time, reduce back and forth and help you get better content from your clients. And better content leads to better websites, happier clients and projects you're genuinely proud of.
Simple by design
So many website content gathering systems are elaborate and complex. They’re often built across multiple platforms, requiring your clients to learn new tools, create accounts and navigate unfamiliar interfaces, on top of everything else they're already managing during a website project.
For the clients I work with – and likely yours too – that kind of complexity can cause a project to go off the rails before it's even begun.
Small business owners, wellness practitioners, creatives and highly sensitive entrepreneurs are already juggling a lot. Adding another tool to learn is just another hurdle between them and getting started.
And when clients feel overwhelmed, they often procrastinate… and we all know where that leads – delayed content and delayed website projects.
That's why I've kept these templates deliberately simple. They live in a format your clients already know how to use – so there's nothing new to learn and nothing standing in the way of them getting started.
Because the goal isn't to impress your clients with a fancy system. It's to give them something genuinely easy to use (and beautifully designed!) – so they feel good about the process, actually complete it, and you get everything you need to do your job well.
Kind Words
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"So many other options felt time-consuming and too complicated for my clients to follow. Alana has simplified the process, creating a sense of peace in my business."
Nancy Hatt Larson – Website Designer
Websites I’ve created using these exact templates
This is just a small snapshot of websites I've created using this exact content preparation pack. When clients are guided through the process and arrive with high quality copy, cohesive imagery and complete branding assets – this is what's possible.
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Mind Body Integration – somatic therapist, Melbourne Australia
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Booken Blend – sustainable housing movement, Northern Victoria, Australia
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Mia Tissot – nutritionist, France
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Bloom Fertility and Acupuncture – San Diego, United States
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Tailored Interiors – home staging and property stylists, Brisbane Australia
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Juanita Fuchs Acupuncture – Brisbane Queensland, Australia
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Pilates 101 Studio – Sydney, New South Wales, Australia
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Right At Home Staging – property stylists, Bega Valley, New South Wales, Australia
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Lifestyle Design Co. – Interior Design, Sydney, New South Wales, Australia
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Be You Occupational Therapy – Brisbane, Queensland Australia
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Posttraumatic Peace – trauma-informed coaching, Brisbane Queensland, Australia
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Phoebe Stuart – inspirational keynote speaker and coach, Brisbane Australia
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Joy of Speaking – public speaking coach, Vancouver Canada
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Kim Kimball – coaching for neurodivergent entrepreneurs, United States
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Our Carbon Farm, Victoria, Australia
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Consciously Free – certified nutritionist and holistic health and wellness coach, St. Petersburg, United States
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Gretta O’Hagan Counselling – holistic counsellor and somatic psychotherapist, Brisbane Australia
How to use the templates
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Download the templates
Get instant access to all four documents – the exact content gathering tools I've used across 100+ successful website projects.
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Customise them with your brand
Simply add your branding to make the templates your own. I’ll show you exactly how to do this in the instructional videos (it’s super easy and fast).
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Send them to your clients
Share the relevant documents with your clients at the start of their project and watch as everything you need arrives in your inbox, nothing gets missed and nothing holds the project up.
Get started today
Get started today
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Inclusions and pricing
Getting great content from clients doesn't have to be complicated. These four documents are here to make it easy – for everyone involved.
Includes 4 beautifully designed, customisable website content gathering templates:
Content planner – guides your clients section by section through writing their website copy
Image checklist – ensures you receive the right images, in the right format, before build begins
Branding questionnaire – collects all the brand assets needed for a successful website build
Technical questionnaire – gathers the technical details needed to set up and configure the site
Plus:
A behind-the-scenes walkthrough of exactly how I set up a shared Google Drive folder for my clients – the structure, the folders, the naming conventions – so your clients always know where to find things and where to put them.
A recording of the exact video I share with my own clients to walk them through completing their content planner – including helpful tips for writing.
Instant, lifetime access via our learning library
1 time payment of $250 aud
(Roughly $175 usd)
Please note that access to these templates does not include any guidance via email or direct message. If you feel you’ll need additional support, once enrolled, you can purchase a 45-minute chat with me at anytime and use this call to bring along questions and to ask me anything about the content gathering process.
Frequently asked questions
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The pack includes four editable document templates – a content planner, image checklist, branding questionnaire and technical questionnaire.
Plus you’ll receive two bonus videos – a behind-the-scenes walkthrough of exactly how I set up a shared Google Drive folder for my clients and a recording of the exact video I share with my own clients to walk them through completing their content planner
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All four documents are in editable Google Docs format, so you can easily adjust them to suit your own process and page structures – you’ll receive instructional videos on how to do this. Your clients can enter their content directly into the documents.
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Yes! When you purchase the website content templates, you’re also purchasing a license to use the exact wording inside.
Please note this licence covers your client work only – the wording cannot be shared, sold or repurposed as website copy, blog content, social media posts or as part of a paid resource.
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Yes, you’re welcome to use the branding and images included in the templates as they are. All images have been sourced from royalty-free platforms, so you’re free to use them if they suit your project.
However, I always recommend adding your own branding, fonts, and imagery where possible to make the templates truly feel like yours and to create a cohesive client experience that reflects your business.
I’ve also included simple video tutorials to show you exactly how to customise the templates – so you’ll feel confident making them your own.
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Yes – these documents work beautifully for any kind of website project – custom, semi-custom, one-week websites, design days etc. Simply adjust the templates to suit your own page structures and you're good to go.
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Yes! While I design in Squarespace, the templates are platform-neutral. These templates focus on gathering the right content from your clients and can easily be adapted for your platform of choice.
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You'll receive better quality content from clients, with far less back and forth. Your clients will feel clearer and more confident about what's expected of them, and you'll be able to move into the design and build phase with everything you need.
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No, this is not a website template. This is a collection of editable document templates to gather all the content from your clients for a website project. It does not include a website template.
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Due to the digital nature of these templates, all sales are final. Please purchase thoughtfully, and feel free to email me at alana@alanajadestudio.com if you have any questions before buying – I’m happy to help!
By purchasing, you agree to use the templates and wording only for your own client projects. The materials cannot be shared, sold or repurposed as website copy, blog content, social media posts or part of a paid resource (such as courses or coaching).
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The templates are designed to be self-guided and easy to use – you’ll find everything you need learning library, including helpful video tutorials.
If you'd like extra support, you're welcome to book a 1:1 mentoring session with me at any time after purchasing. There is an additional cost for these sessions.
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Lifetime access means you’ll have ongoing access to the learning library for as long as it exists. If it’s ever closed or discontinued, you’ll be notified ahead of time and able to download everything before access ends.
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If you’ve purchased The Website Designer Document Toolkit, the four templates in this pack are included in your toolkit – so no need to purchase this separately.
Got more questions before you buy? Reach out to me directly at alana@alanajadestudio.com – I’m always happy to chat.