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Bloom Acupuncture
Holistic healthcare and fertility acupuncture
Client location: San Diego
Project tasks: SEO audit, Branding, Squarespace website, Mailchimp setup
Brand type: Willow Wellness branding kit
Website type: Amber health and wellness Squarespace design
Photography: Chelsea Loren Photography and Mallory Kessel
Copywriting: Koren Helbig
warm
compassionate
professional
About the project
Bloom Acupuncture and Fertility came to us looking for a brand and website that felt warm, compassionate and professional while supporting clients at every stage of their fertility and reproductive health journey.
We kicked off with a SEO mini-audit to track where the existing site was ranking, ensuring we could maintain and improve visibility. From there, Bloom invested in SEO copywriting and keyword research, setting the foundation for a site that not only looks good but performs well too.
Next, branding. Bringing along their existing logo, we created a refreshed brand using our Willow Wellness brand kit as a base, selecting a soft, calming colour palette, refined typography, and adding hand-drawn icons for a unique, personal touch. We also designed Canva social media templates, to ensure brand consistency across all platforms.
The website was then upgraded to the newest version of Squarespace and built using our very popular Amber one-week website design, specifically crafted for health and wellness businesses. The design is calm, clear and gentle on the nervous system, helping visitors easily find the information they need, explore services, and book appointments with ease.
To support client engagement, we designed a Mailchimp email template and welcome email, integrating it with Squarespace to help Bloom Acupuncture stay connected with new and returning clients.
The result is a professional, warm and inviting online space that reflects Bloom’s expertise and makes it easier than ever for clients to connect, book, and begin their healing journey.
Like what you see?
Book a chat with Alana to make a plan to get your new brand identity and Squarespace website out into the world.