A tablet displays the donation page from the Earth one-week Squarespace design made for environmental businesses, charities and nonprofits

The Earth website design for not for profits and environmental-advocates

Intentionally created for kind-hearted folks working to protect our precious planet. This highly versatile Squarespace website layout can be mixed and matched to create the perfect ‘one-stop shop’ for your unique message and approach. Simply choose the functionality you need to amplify your voice and impact. 

Environmental scientist

Zero waste advocate

Tiny home dweller

Sustainable architect

Plastic-free advocate

Permaculture designer

Climate activist

Wildlife sanctuary

Conservation organisation

Sustainability business

Environmental scientist Zero waste advocate Tiny home dweller Sustainable architect Plastic-free advocate Permaculture designer Climate activist Wildlife sanctuary Conservation organisation Sustainability business

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A Squarespace design for eco-businesses

Start with four key base pages, then select two more pages from 10 available options to secure the exact functionality you need to succeed. Options include sharing helpful resources, selling products or services, attracting members or volunteers, introducing your Board and receiving donations.

The unique ‘mix and match’ page layout functionality of this signature Squarespace website design makes it suitable for any eco-business, from individual environmental activists through to conservation charities and non-profits.


Features

Features

  • 4 base pages (Home, About, Contact and Instagram link-in-bio pages) that are crucial to the success of an eco-friendly business website.

  • 10 optional page layouts to choose from (you select the two that work best for you), so you get the exact functionality combination needed for your website.

  • Duplicatable page templates so you can easily create even more pages if you need them – supported by our library of helpful how-to videos.

  • Playful yet tasteful animated elements woven throughout the site to differentiate you from the crowd (which can be removed if you need a more formal look and feel).

  • Mobile-friendly and accessible design to ensure all types of people can easily use your website, no matter their ability or the device they’re using.

  • Strategically crafted calls to action that lead your visitors on a natural journey to explore and engage with your business.

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Kind words from our clients


“Honestly the best customer service experience, ever. Your communication was 10/10, and the whole process was so organised and easy to navigate. I felt 100% confident in what was happening the whole way through. The videos to explain everything are excellent. And I’m so happy with the design handed over at the end.”

Bec Shann, Think Big Live Simply – permaculture designer, NSW, Australia

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The Earth website includes six pages:

    • Home

    • About

    • Contact

    • Instagram link-in-bio

    • Simple services page

    • Short sales page

    • Become a member

    • Donations

    • Volunteer

    • Free Resources / Links

    • Blog

    • In The News

    • Our Team / Our Board of Directors

    • Opt-in signup


This design was made for….

Individuals working in climate activism, permaculture design, environmental science, zero waste or tiny home living, sustainable architecture and plastic-free advocacy. And also flexible enough to cover team-based sustainable organisations, such as conservation charities, not for profits and wildlife sanctuaries. Because of the image-first portfolio, the Earth design has also started to become popular with creatives like interior designers and photographers.

Not your average Squarespace template (say good-bye to DIY)


Far more than a stock-standard, cookie-cutter Squarespace template, we’ve poured hundreds of hours of research, thought and creativity into our signature Earth not for profit website design.

It is carefully designed to evoke emotion and take visitors on a gentle journey through your website, creating connection and boosting sales.

And you can say good-bye to all the fiddling and frustration of DIY. Our website packages are a ‘done for you’ service. You provide the words and imagery, we do the rest.

You’ll walk away with a beautifully branded, professionally designed website that’s ready to launch with confidence.

Featured work

Featured work

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Earth in the wild

Clients using the Earth design

Our all-women website team has successfully built more than 100 websites for kind-hearted businesses across Australia, the United States, Canada and beyond. Here is a small handful of our favourite websites created using the Earth design.

 
 

The Earth eco Squarespace website is the perfect fit for you if:

 
  • You struggle to communicate all the good work you’re doing for our planet because your current website is so outdated and messy.

  • You dream of a site that does the legwork for you, helping you generate a steady income so you can focus on doing the real work, in the real world.

  • You’re a sole operator or a small team and don’t have the time or budget to fiddle around in a complicated website backend — you need a site that’s simple to update.

  • You want to attract partnerships with other sustainable organisations or media but need to create a more professional online presence first.

  • You’re currently paying all sorts of fees for various systems and platforms — you’re sure there must be a better and cheaper way. (You’re right, there is!)

  • You lean heavily on social media to promote your work and want a central place to collate all your projects and achievements, increasing your professional visibility.

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Kind words from our clients


"I instantly resulted in booking larger and various long term projects. My website has become the conduit for clients knowing how they can engage with me in a way that’s way more meaningful and nourishing.”

Sara Rickards – environmental activist and scientist, Tasmania, Australia

Meet your web designer, Alana Jade

I’m an Australian Squarespace web designer, plant-based food enthusiast, clarinetist and nature lover, with a passion for minimalist business practices and simple, kind living.

I specialise in designing Squarespace websites that are good for people and our planet.

My designs are gentle on the nervous system — calming, understated, easy to navigate and infused with beauty and transparency. As it just so happens, kind user journeys also help to lower your website carbon footprint too.

Over and over, my clients tell me how supported, relaxed and clear they feel during their website build with me. Music to my ears! And their clients are happy too — the sold-out classes, workshops and services prove it.

Our ethical web design process for non profits and eco-businesses


 
 

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Kind words from our clients


“I’ve got workshops coming out of my bum at the moment! The website has helped me secure 16 new workshops and a bigger scale garden project. Turns out this website thing was a good investment. From the get-go Alana was super personable, communicative and easy to work with. Any random idea that I threw onto the table was always welcomed, after some web-design fairy dust sprinkling and it all came together. The process was smooth and the final product was exactly what I was looking for.”

Kym Ormond – permaculture and sustainable living advocate, adelaide, South Australia

A calm, guided website experience – designed to support your energy (not drain it).

This is a high-touch, thoughtfully paced process delivered within a calm, focused container. It's built to guide you through the website creation experience without the stress (or price tag) of a drawn-out, custom design project.

With over 100 websites completed, we've refined a process that honours your energy and nervous system. You'll move through each stage with clear steps and the steady support of a team of all-women creatives who know exactly what they're doing.

While custom-designed websites can cost upwards of $10,000+ and take weeks or months to complete, our websites require just a fraction of this investment and time.

Plus you know exactly what you’re getting before you invest, with our signature designs you can see and choose from upfront. This visual clarity creates a deep sense of calm from the very beginning.

There are no surprises along the way as we guide you through a proven, step-by-step process, with regular check-ins and review points, helping you to feel confident, stay present and energised and make decisions without the overwhelm.

During the build phase, your website is our priority – so you’re not competing with other projects in the background.

At the end of the process, you’ll have a beautiful, thoughtful website that you’re genuinely proud to launch.

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Our guided website experience is for you if:

Your nervous system and your energy levels feel healthier working within a shorter (but still spacious), contained timeline rather than a long drawn-out project.

You like the idea of visually seeing what you’re going to get before you invest — this gives you a deep sense a calm.

Working within a framework and following a proven, step-by-step process feels good to you and helps to keep you focused.

You appreciate a kind and calm approach to how you do business and love collaborating with other women who feel the same.

You want to make your business (and the internet) a kinder and more inclusive place for all types of people.

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Pricing and inclusions

    • Full installation of the Earth non profit and eco-conscious Squarespace design

    • Styled with your branding, colours and fonts for a website that reflects your brand and is unique to your business.

    • 4 base pages – Home, About, Contact and Instagram link-in-bio pages

    • Plus, select 2 more pages from these options to get get the exact functionality combination you need – Simple services page, Short sales page, Become a member, Donations, Volunteer, Free Resources / Links, Blog, In The News, Our Team / Our Board of Directors, Opt-in signup

    • Plus opt to add on additional features, pages and customisations to make your site work perfectly for you.

    • A copy planner to help you write impactful words for each page of your new website.

    • Questionnaires to help you get clear on your message, vision and how you want your website to feel.

    • Image checklists and guiding resources to help you prepare for and get the most from your photoshoot.

    • *Bonus* free access to our ‘How to prepare for your brand shoot’ training (normally valued at $35), to help you prepare for and get the images you need for your website, socials, marketing materials and more.

    • Beautiful ‘mock-up’ graphics upon completion of the build, so you can proudly share your new site with your community across your social media, newsletter and more.

    • Our entire process is designed to be gentle on the nervous system, both for you and your future website visitors.

    • Our step-by-step build process helps you feel calm and supported.

    • With 100+ websites under our belt, we’ve got this down to a fine art.

    • A 60-minute strategy call with Alana to map out the key pages on your website and discuss strategic placement of your content.

    • A 30-minute check-in calls with Alana in the lead up to your project so you can ask any questions and feel 100% confident throughout the entire the process.

    • 1 full day collaborative review period on your website (instead of review rounds)

    • Friendly email support with Alana for one month after your site has been built.

    • Access to our exclusive client portal with a library of simple, step-by-step video tutorials showing you how to manage, update and add new content to your site.

    • Connection to your mailing service – we specialise in Mailchimp, Active Campaign, ConvertKit and Flodesk, but ask us about other services too.

    • Domain connections and transfers, security certificates and URL redirects.

    • We can even help you set-up a professional email address.

    • 20% off your first year of Squarespace hosting.

    • Unique design methodology making it extremely easy for you to update and create new pages (no need to ever touch code or fork out for a developer to make simple changes).

    • Mobile-friendly and accessible design to ensure all types of people can easily use your website, no matter their ability or the device they’re using.

    • Search Engine Optimisation (SEO) basics.

Investment: $3,850 aud (+gst)

$2,750 usd

Proudly a 1% for the Planet member. 1% of all sales go to Rainforest Rescue and Country Needs People.

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Frequently asked questions

 
  • Absolutely. When we create your new site, we also create up to six key pages for you and populate them with your words and images. When your site is handed over to you, it will be fully installed, with the key pages populated with your content and styled with your branding – ready for you to launch.

  • We know how important it is to have cohesive branding across all your platforms to build trust and recognition with your audience. That’s why we style your website with your unique business branding.

    That said, to get the best result for your website, we ask that you provide a branding guide created by a professional branding expert (we don’t work with DIY branding). The guide should outline your colour palette, typography and how it should be used across a website. Don’t worry if you don’t have this, we can help you create a branding guide if needed.

  • In terms of branding for a website, your logo is actually the least important branding element. What’s most important to get a great result, is a professional brand guide outlining colour palette and font system. But, not to worry if you don’t have this yet, we can help you.

  • As soon as possible. Because you’re working within an already designed layout, there’s guidelines for your copy, images and branding that you’ll need to follow. The sooner you book in, and we get these guidelines to you, the better.

  • We sure do! One of our core design values is kind design. Kind websites are kind to the people using them – that includes you! So we prioritise designs that are easy to use, navigate and manage.

    We also empower you to manage your own website going forward, so it can evolve with your business and remain sustainable long-term. We achieve this through our unique design and coding methodology, combined with the Squarespace website platform and a library of instructional step-by-step videos so you can easily find answers to any questions. And of course, personal email support is included too.

  • Loads! You’ll get access to our dedicated client learning portal where you’ll find a training library full of videos we have recorded specifically for your selected design. And you have personal email support from Alana for one month after you site is handed over.

  • Our founder and lead website designer, Alana, is a certified Squarespace SEO specialist. This means we build every site using technical SEO best practices — optimised images, mobile-friendly design, clean structure, accessible formatting, url redirects and submitting your sitemap. But that’s only one part of the puzzle.

    To show up in search results, you’ll also need clear, well-structured written content that’s optimised for the right keywords. That part is your job (or your copywriter’s). If SEO is a key goal, we recommend adding on keyword research and/or copywriting support — we can help with both. Just let us know during our first call.

  • Many of our clients choose to write their own content using our guided content planner, which walks you through what to write for each page — with helpful examples, word count suggestions and writing tips.

    If writing isn’t your thing or you’d like more support, we have optional add-ons for copywriting and our in-house copywriter is ready to help. Just let us know during our initial call and we can walk you through what’s included.

  • Yes — your website is built on Squarespace and fully editable, so you’ll be able to move sections, adjust layouts or add new content just like you’re used to.

    To keep the process smooth and on schedule, we don’t make custom layout changes during the build. But once the site is handed over, you’ll have the flexibility to make any changes you like — and we’ll provide simple video tutorials to show you how.

  • What’s needed in a nonprofit website will vary depending on your organisation’s unique requirements, but some essential features include ways to accept donations, recruit volunteers, and share resources, all while presenting your work in a professional and transparent way. Equally important is ensuring the website is easy to navigate, both for the people visiting and for the team members managing it behind the scenes.

  • Traditional custom websites can take weeks (or even months) to complete. Our process is different. By working from one of our signature Squarespace base designs, we’re able to create your website within a calm, spacious two-week period.

    You’ll have time to prepare your content beforehand using our guided content planner, questionnaires and checklists. Once the project begins, we follow a clear step-by-step process with regular check-ins and review points at key milestones. You’ll have space to approve things and plenty of support — so you’re never left wondering what’s next.

  • We recommend allowing at least four weeks between booking and your project start date to give you plenty of time to complete your website pack and prepare your content. We only take on two projects each month, and our schedule tends to book out 4–6 weeks in advance — so reach out early to secure your spot and get the process started.

  • All our designs require the Business Squarespace plan (see pricing for Squarespace here).

    You’ll also need to purchase your domain name (website URL) and possibly an email account. If you choose to host your domain and email account with Squarespace, you may be able to get the first year of domain and email hosting for free. 

    And if none of this makes sense, don’t worry, book a chat with Alana and we can talk through your specific requirements and we can guide you from there.

  • While custom-designed websites can cost upwards of $10,000+ and take weeks to design and build, our Earth Squarespace website design requires just a fraction of this investment and time. You’ll walk away with a beautifully branded, professionally designed website that’s ready to launch with confidence – all for less than $4,000 aud.

  • While Squarespace doesn’t offer discounts specifically for non profits, there are still plenty of discount options. For example, we can arrange a 20% discount on your first year of website hosting.

Got more questions? Reach out to Alana directly at alana@alanajadestudio.com – I’m always happy to chat.

 

Book a chat with Alana to get started

Fill out this questionnaire here to connect with experienced not for profit web designer, Alana. We’ll then jump on a free call to make sure we’re a match and to start planning for your website project.