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Do-it-yourself SEO + AIO visibility for small business
The Calm Marketing Collection: get found online and grow your business without social media marketing
You can grow your visibility and build a business without social media – in a way that’s calm and kind to your nervous system. This do it yourself SEO and AIO collection teaches you a values-aligned approach to getting found online without the pressure of constant content creation.
Launching October 20. Join the waitlist for special launch pricing.
What is Calm Marketing?
A values-aligned, ethical approach to marketing that supports your wellbeing and your discoverability.
Marketing can be done in a way that feels calm, sustainable, and kind – both for you while you’re creating it, and for your people as they receive it.
I call this Calm Marketing.
Instead of keeping up with trends or posting every day, it’s about building thoughtful content that keeps working in the background, helping the right people discover you at the right time, when they are ready.
It’s marketing that prioritises depth, trust, consent and alignment.
Imagine If:
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Being online felt steady and calm
New enquiries consistently trickle in from aligned clients who discovered you when they were ready – not because you posted every day, but because your work is easy to find and deeply resonates.
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Your website did the legwork for you
A few thoughtful pages quietly bring the right people your way – without you living online or following tactics that give you the ick!
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You had a simple and enjoyable way to show up
Clear, repeatable steps that you know work. You write once, creating thoughtful pieces that deeply resonate, at a pace that feels good, and then it keeps working in the background, day after day.
What if you didn’t have to rely on social media anymore?
When I first started my web design business back in 2019, I truly believed that social media was the only way to market.
But the truth is, I could never make myself show up consistently. I hated the pressure to keep posting, and I often felt like a failure when I couldn’t keep up. For years, I thought that was why my business wasn’t growing – that the feast-or-famine cycle was somehow all my fault.
Then, during one of the quietest seasons in my business, I started to wonder if there might be another way. A way to be discovered online without the constant output.
That’s when I began learning how to be found through search tools like Google and, more recently, AI platforms like ChatGPT and Gemini. And that’s when everything changed.
Clients started finding me through thoughtfully written pages that only needed to be published once – quietly doing their job while I focused on other things.
It changed not only how clients discovered me – bringing a steadier flow of income – but how I also felt about content creation and marketing as a whole. It took away the pressure to perform, made content creation feel enjoyable again, and most importantly, it felt calmer – and so much kinder on my nervous system.
Realising the liberating power of this, I started teaching this same approach to my web design clients.
That’s the approach I now teach inside The Calm Marketing Collection.
A do-it-yourself SEO + AI visibility bundle for small business
A set of supportive, jargon-free guides, workbooks and video tutorials – all designed to help you get found online in a way that feels in alignment with your values.
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Keyword essentials for being found online
Using the right words matters. Learn how to uncover the exact phrases your ideal clients are using and typing into search tools. You’ll learn my simple process for choosing words that reflect your voice, resonate with your audience and make it easier for the people who need you most to find you.
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Writing to be found
Your website pages are often the first place someone meets your business so they need to be both discoverable and resonate. This do it yourself SEO guide for beginners shows you how to write key pages in a way that search tools can understand and the right people can instantly connect with. You’ll move from a blank page to words that represent you clearly, authentically and in a way that helps your site get found.
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Blogging to be found
Explore a calm, gentle approach to content creation – without relying on social media. A single thoughtful post can keep working for you months or even years after you hit publish – quietly building trust, discoverability and connection. This guidebook shows you exactly how to make that happen, with supportive steps that turn blogging into an enjoyable and sustainable way to be found online.
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AI Visibility in 10 simple steps
If you’ve been wondering: “How can I make my business visible to AI?” – this bonus guide will show you how to make that happen. It’s no longer just about Google anymore – tools like ChatGPT and Gemini are also shaping how people discover businesses. This guide combines the simple SEO foundations from the earlier guidebooks with easy steps that help AI tools recognise and recommend your business.
Kind Words
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“I haven’t been doing any ads or Instagram for a couple of months and every client that books has told me they found me on Google!"
I have had a new client booking each week, consistently for the past eight weeks. I just had a week off, and in that time, five new clients booked! This is all to do with the website project.
Kate lister – Somatic therapist, Melbourne australia
guidebook one
Keyword essentials for being found online
Inside you’ll find:
How to uncover the exact words your audience already uses – so your website speaks their language (and gets discovered more easily)
4 simple steps to go from “no idea” to words and phrases you can confidently use to get found online
My unique holistic search strategy – write in a way that honours your voice while also being discoverable by search and AI
The most common mistakes small businesses make when describing their work – and fixes to avoid them
Industry examples and keyword inspiration for wellness businesses, therapists, coaches, photographers and nonprofits – so you don’t feel like you’re starting from scratch
Beginner-friendly video walkthroughs to support you as you work through the guide, making everything feel doable
guidebooks two and three
Writing + Blogging to Be Found
Inside you’ll find:
A 3-step process to get found online – learn, write, implement. Move from blank page to finished website page without overwhelm.
My unique, proven framework that clearly signals to search tools exactly what your page or post is about – and helps the right people recognise: “Yes, this is what I was looking for.”
How to draft key pages (like your home and sales pages) and blog posts – without losing your voice or sounding robotic, using editable workbooks that guide you step by step
A sustainable one-day-a-month blogging strategy that keeps your posts quietly working in the background long after you publish them
How to confidently add your words onto your website – making sure each page or post is clear, easy to navigate and set up to be found in search
Bonus AI prompts to spark ideas and make writing feel lighter and easier
Sample completed workbooks for a wellness practitioner and a photographer – so you can see how it looks in practice
Bonus
AI Visibility in 10 simple steps
Inside you’ll find:
A simple way to see what AI already knows about your business – and how to spot (and fix) gaps, missed opportunities or outdated info.
The 5 essentials AI looks for – so your business is more likely to be recommended when someone asks for support
A 2-minute fix that ensures AI tools can actually access your content
How to make AI pick up your niche and expertise – so you’re discovered for the work you actually want to be known for
Why credibility matters more than ever in AI search – and ways to show you’re someone worth recommending
Ways to see what others in your field are doing – and how to uncover opportunities to show up alongside them in AI answers
With proven techniques that actually work
These are the exact practices I use in my own business and with clients. Check out the results!
800% impressions increase (from approximately 1,000 per day to over 9,000 per day)
200–300% clicks increase (from under 10 per day to 30-40 per day)
Multiple pages now ranking on page 1 for key search terms resulting in consistent, aligned client enquiries with no other marketing efforts
200% impressions increase (from 1000 per day to over 3000 per day).
200% clicks increase (from under 20 per day to 50-60 per day)
Blog posts ranking on page 1 for targeted keywords resulting in a steady flow of aligned enquiries, with many clients indicating they came across her services through her blog content.
800% impressions increase (from approximately 30-40 per day to 150 per day)
200–300% clicks increase (almost no clicks per day to 2-3 per day for targeted local keyword)
Ranking on page 1 for targeted keywords in her local area resulting in an increase in discoverability by clients in her local area
Meet Alana – certified SEO specialist for ethical, heart-led brands
For years, I resisted learning about how to become more discoverable in search.
Even as a website designer – someone who technically understood how websites worked – I avoided it. The words search engine optimisation alone sounded overly complex. I knew the basics, but the idea of diving deeper into all the “technical stuff” felt like a mountain I didn’t have the time or brain capacity for.
It’s a cliche to say, but looking back, the only regret I have now is not starting sooner.
Once I simplified search discoverability and stripped it back to the parts that actually move the needle most – it changed my business completely.
It helped me grow a steady flow of aligned clients who found me without relying on social media. It allowed my website do the marketing legwork for me. And it gave me a sustainable way to be discoverable.
That’s what I want for you too.
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The Calm Marketing Collection is for you if:
You’re a small service-based business, especially wellness practitioners, therapists, coaches and creatives
You want a calm marketing option that feels kind to you and your audience – without needing to be online 24/7
You’re refreshing your website or creating a new one, and you want to give it the best chance of being found online from day one
Most traditional marketing advice gives you the ick – you’re looking for values-aligned, consent-based approaches instead
You’ve built a website but not many people are finding it – yet!
You’re new to SEO/AIO and want beginner-friendly, jargon-free guidance.
You want to ride the AI wave thoughtfully, without chasing trends
You’re a copywriter or digital marketer who wants to start learning how to write search optimised copy
You’re a website designer who wants to understand search discoverability – both for your own and your clients’ websites.
Kind Words
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"I can create content feeling confident that it is actually going to have an ongoing benefit to my business."
I hadn’t ever really made the connection between client enquiries and my blog posts, but with Alana’s support, my posts have had an increase in traffic. With my new found awareness of SEO and the potential of it for my business, I am feeling less chained to the grind of Social Media. I now see where I get the best investment for my time and energy and can create content feeling confident that it is actually going to have an ongoing benefit to my business.
Nicole Mathieson – relationship coach, Brisbane Australia
Ready to be found online – without being online all the time?
The Calm Marketing Collection is waiting for you.
Here’s what you’ll receive:
3 step-by-step guidebooks covering the foundations of DIY search engine optimisation to help your website (and content) be found in search
A bonus guide on AI visibility – helping your business show up in tools like ChatGPT and Gemini
Editable workbooks to guide you through writing website pages and blog posts that get found
Helpful AI prompts, if you like to co-write with AI
Supporting walkthrough videos and tutorials
Industry examples and sample workbooks for wellness practitioners, therapists, creatives and non profits
A jargon-free, values-aligned, ethical approach to marketing that supports your wellbeing and your discoverability
Launches 20 October. Join the waitlist to get special launch pricing.
Frequently asked questions
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Nope, SEO is not dead (and those who saying this are just spreading marketing propaganda). Tools like ChatGPT, Gemini and Google’s AI-generated results aren’t replacing SEO – they’re built on the same foundations. AI search looks for the same things traditional search engines do: clear, well-written pages that explain what your business does, who you help and where you’re based.
And because AI tools often draw directly from Google and Bing, showing up there increases your chances of being mentioned in AI results too. That’s why in The Calm Marketing Collection we cover both SEO and AI visibility – so you’ve got both bases covered and the strongest path to being discovered.
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Most SEO guides are full of technical jargon and steps that don’t feel relevant for small, values-led businesses. This collection is made for ethical, heart-led brands and written in plain, supportive language, with the key steps that are going to move the needle the most.
You’ll find lots of supportive resources – video walkthroughs, editable workbooks, real client examples, and step-by-step checklists that make the process simple to follow and easy to implement.
It’s also grounded in my holistic search strategy – the proven frameworks I’ve used in my own business and with clients to create websites that get found and bring in steady, aligned enquiries.
And finally, this toolkit isn’t just about SEO, we also cover the foundations of AI visibility too.
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The Calm Marketing Collection is designed so you can chip away gently.
When you’re first learning, I recommend setting aside a couple of hours each week for the first month. Choose just one page or blog post to focus on. That’s usually enough to get familiar with the steps and see steady progress.
Once you’ve done the learnings for one page, then you simply repeat the same process across other pages. 2–4 hours a month is often all you need to continue to review, tweak and refine your search discoverability.
Think about how much time you spend on social media in a month. What if you put the scroll down for a while and placed that same energy here to build long-term discoverability that keeps working for you over time?
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Size really doesn’t matter here (haha). This isn’t about audience size; it’s about helping the right people find you when they’re ready. So yes, this can work for you – wherever you’re at in business and whatever size your audience is.
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AIO stands for AI Optimisation. It’s about helping modern AI tools – like ChatGPT, Gemini, and Google’s AI Overviews – understand who you are, what you do and who you help. The Calm Marketing Collection blends AIO with simple SEO steps, so your website has the best chance of being discovered both in traditional search and in AI answers.
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Absolutely. That’s the whole point of this do it yourself SEO and AIO bundle. You don’t need to hire an expensive agency or learn all the technical jargon. These guidebooks teach you my proven framework. You’ll learn how to choose the right words, write key pages and blog posts and make tweaks that give your website a much better chance of being found.
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Not necessarily. A clear, well-written website can go a long way on its own. That said, even a few thoughtful blog posts can make a big difference for building trust and discoverability over time. We explore all this and more inside the guidebooks.
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Nope. Everything I teach here can be done with free tools. The focus is on what actually moves the needle and gets you some quick wins on the board – not on signing up for expensive subscriptions you don’t really need.
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The Calm Marketing Collection is designed to give you a strong foundation for being found online. By following the steps, you’ll make your website pages and blog posts clearer, easier to discover in search and more aligned with the words your ideal clients are actually typing in.
SEO and AI discoverability aren’t instant – they take time to build. Once you start putting these practices into place, you may begin to notice gradual shifts in your search rankings, website visits, or enquiries over three to six months (as search tools re-scan your site).
Results will look different for everyone, depending on things like your website’s current structure, how competitive your niche is and where you’re located.
The beauty of this collection is that you’re not just learning what to do, but how to do it. That means you can apply the same beginner-friendly SEO steps to new pages or blog posts as your business evolves – giving you a lasting skillset for long-term discoverability.
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You don’t have to be a copywriter to make this work. The editable workbooks, AI prompts and real examples are designed to make it easier – so you’re not starting from a blank page. And the truth is, even one or two thoughtful pages or posts can make a meaningful difference.
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Yes. The Calm Marketing Collection is platform-agnostic. The steps are focused on content, structure and discoverability – things that apply no matter what website platform you’re on. Whether you’re using Squarespace, WordPress, Showit, Wix, or another builder, you can follow along and implement everything here.
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Due to the digital nature of these guidebooks, all sales are final. Please purchase thoughtfully, and feel free to email me at alana@alanajadestudio.com if you have questions before buying – I’m happy to help!
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The Calm Marketing Collection is designed to be self-guided and easy to use. Email support is not included, but if you’d like extra help, you’re welcome to explore our search discoverability packages.
Got more questions? Reach out to Alana directly at alana@alanajadestudio.com – I’m always happy to chat.