Nope, SEO is not dead (and those who saying this are just spreading marketing propaganda). Tools like ChatGPT, Gemini and Google’s AI-generated results aren’t replacing SEO – they’re built on the same foundations. AI search looks for the same things traditional search engines do: clear, well-written pages that explain what your business does, who you help and where you’re based.

And because AI tools often draw directly from Google and Bing, showing up there increases your chances of being mentioned in AI results too. That’s why in The Calm Marketing Collection we cover both SEO and AI visibility – so you’ve got both bases covered and the strongest path to being discovered.

Most SEO guides are full of technical jargon and steps that don’t feel relevant for small, values-led businesses. This collection is made for ethical, heart-led brands and written in plain, supportive language, with the key steps that are going to move the needle the most.

You’ll find lots of supportive resources – video walkthroughs, editable workbooks, real client examples, and step-by-step checklists that make the process simple to follow and easy to implement.

It’s also grounded in my holistic search strategy – the proven frameworks I’ve used in my own business and with clients to create websites that get found and bring in steady, aligned enquiries.

And finally, this toolkit isn’t just about SEO, we also cover the foundations of AI visibility too.

The Calm Marketing Collection is designed so you can chip away gently.

When you’re first learning, I recommend setting aside a couple of hours each week for the first month. Choose just one page or blog post to focus on. That’s usually enough to get familiar with the steps and see steady progress.

Once you’ve done the learnings for one page, then you simply repeat the same process across other pages. 2–4 hours a month is often all you need to continue to review, tweak and refine your search discoverability.

Think about how much time you spend on social media in a month. What if you put the scroll down for a while and placed that same energy here to build long-term discoverability that keeps working for you over time?

Size really doesn’t matter here (haha). This isn’t about audience size; it’s about helping the right people find you when they’re ready. So yes, this can work for you – wherever you’re at in business and whatever size your audience is.

AIO stands for AI Optimisation. It’s about helping modern AI tools – like ChatGPT, Gemini, and Google’s AI Overviews – understand who you are, what you do and who you help. The Calm Marketing Collection blends AIO with simple SEO steps, so your website has the best chance of being discovered both in traditional search and in AI answers.

Absolutely. That’s the whole point of this do it yourself SEO and AIO bundle. You don’t need to hire an expensive agency or learn all the technical jargon. These guidebooks teach you my proven framework. You’ll learn how to choose the right words, write key pages and blog posts and make tweaks that give your website a much better chance of being found.

Not necessarily. A clear, well-written website can go a long way on its own. That said, even a few thoughtful blog posts can make a big difference for building trust and discoverability over time. We explore all this and more inside the guidebooks.

Nope. Everything I teach here can be done with free tools. The focus is on what actually moves the needle and gets you some quick wins on the board – not on signing up for expensive subscriptions you don’t really need.

The Calm Marketing Collection is designed to give you a strong foundation for being found online. By following the steps, you’ll make your website pages and blog posts clearer, easier to discover in search and more aligned with the words your ideal clients are actually typing in.

SEO and AI discoverability aren’t instant – they take time to build. Once you start putting these practices into place, you may begin to notice gradual shifts in your search rankings, website visits, or enquiries over three to six months (as search tools re-scan your site).

Results will look different for everyone, depending on things like your website’s current structure, how competitive your niche is and where you’re located.

The beauty of this collection is that you’re not just learning what to do, but how to do it. That means you can apply the same beginner-friendly SEO steps to new pages or blog posts as your business evolves – giving you a lasting skillset for long-term discoverability.

You don’t have to be a copywriter to make this work. The editable workbooks, AI prompts and real examples are designed to make it easier – so you’re not starting from a blank page. And the truth is, even one or two thoughtful pages or posts can make a meaningful difference.

Yes. The Calm Marketing Collection is platform-agnostic. The steps are focused on content, structure and discoverability – things that apply no matter what website platform you’re on. Whether you’re using Squarespace, WordPress, Showit, Wix, or another builder, you can follow along and implement everything here.

Due to the digital nature of these guidebooks, all sales are final. Please purchase thoughtfully, and feel free to email me at alana@alanajadestudio.com if you have questions before buying – I’m happy to help!

The Calm Marketing Collection is designed to be self-guided and easy to use. Email support is not included, but if you’d like extra help, you’re welcome to explore our search discoverability packages.