Carefully crafted to include the elements and features needed for a successful health and wellness website.
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The key pages you need
All our designs include the key pages experienced and professional holistic practitioners must have on their website including Home, About, Services, Contact and Legal pages.
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SEO and AI-search ready
Give clients every chance of finding you online, with SEO and AIO-friendly foundations built into your site from the start.
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Mobile-friendly + accessible
Your website will look and work beautifully on every device, plus we build with accessibility in mind to ensure ease of use for people of many types of abilities.
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Contact and scheduling
We’ll make it easy for your clients to get in touch with a contact form plus booking links to your preferred scheduling system if you have one.
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Technical connections
We got your back with the tech stuff including connecting your email marketing system and your domain name.
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Support and training
Feel empowered in managing your website with post-launch support plus easy-to-follow training videos.
As part of our kind, ethical business philosophy, we’re transparent about our pricing.
Website packages start at $3,750 aud and you can view full package options and inclusions here.
A wellness website design made for holistic practitioners such as:
Naturopaths
Nutritionists
Kinesiologists
Acupuncturists
Yoga and Pilates studios
Massage therapists
Herbalists
Physiotherapists
Occupational therapists
Somatic therapists
Nervous system-friendly design
The people who find their way to your website are often in a tender place – in pain, overwhelmed or not quite sure where to turn.
For these people, it’s not just about how your website looks. It’s also about how it feels to arrive on and navigate through when they’re not at their best.
Your website needs to be somewhere that feels safe and welcoming. Somewhere that doesn't ask anything extra when they're already stretched thin.
That’s where nervous-system friendly design comes in. Calm layouts, clear navigation and intentionally kind design eliminates noise and reduces cognitive load, so the people who need your help feel cared for and can easily take the next step to get in touch.
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This design is perfect for you if:
You lean heavily on social media to promote your business and dream of connecting with your perfect clients in a way that requires less energy and output from you.
You find your website backend confusing and struggle to make even simple changes. You’re sure there must be a better way. (You’re right, there is!)
Your website is so outdated that it doesn’t really reflect your holistic practice anymore and you feel a bit embarrassed sending people to it.
You want to book more clients and make more sales, without relying on paid advertising. (Hello, website that converts organically…)
You need help migrating from Wordpress to Squarespace, or updating your Squarespace website to the newest version.
You know you need a better website but feel daunted and overwhelmed about the work involved in bringing it to life — you don’t know where to start.
Take a look at what’s inside
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Home Page
A thoughtfully structured overview of your business that quickly builds trust and helps visitors understand who you are and how you can help. Includes sections to share your services, approach, values, blog posts, testimonials and a call to action – all designed to gently guide people through your site.
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About Page
The About page includes space for your philosophy, qualifications and what sets you apart. There’s room to highlight your approach, list out your values or specialisations and introduce your team (if you have one). Perfect for practitioners who want to build connection and credibility.
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Services Page
A page to promote a specific offering or service. The layout includes structured sections to help potential clients feel confident and informed before booking or purchasing. Includes sections for inclusions, what to expect, pricing, FAQs and testimonials. You’ll also receive a duplicatable template of this page so you can easily create new service pages as your business evolves – with a simple click of a button!
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Blog Collection
An optional page that lets you share useful content to support your community and boost your SEO. Designed to feel clean and easy to navigate. You’ll also receive videos on how to create new blog posts easily.
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Other pages
The contact page contains everything your visitor’s need to book and get in touch. You’ll also get a mobile-friendly Instagram link-in-bio page and placeholder legal pages (like privacy policy and terms) to support transparency and meet basic legal requirements for your website.
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Extras
Every site includes a newsletter sign-up form and booking system integration if you need them. And extra pages or features can be added to suit your business. Add colour and font selection if you don’t have professional branding, or stock image curation if you don’t have photos. Need support with SEO or copy? We offer keyword research and full copywriting packages, too.
Featured projects
Featured projects
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Web design for holistic health and wellness brands
Our all-women website team has successfully built more than 100 websites for kind-hearted businesses across Australia, the United States, Canada and beyond. Here is a small handful of our favourite health and wellness website designs.
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Mind Body Integration – somatic therapist, Melbourne Australia
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Mia Tissot – nutritionist, France
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Bloom Fertility and Acupuncture – San Diego, United States
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Alfina Lofaro – kinesiologist and relationship coach, Brisbane Queensland, Australia
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Juanita Fuchs Acupuncture – Brisbane Queensland, Australia
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Gretta O’Hagan Counselling – holistic counsellor and somatic psychotherapist, Brisbane Queensland, Australia
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The Center for Midlife Success – coaching and courses for midlife women, United States
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Be You Occupational Therapy – Brisbane, Queensland Australia
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Consciously Free – certified nutritionist and holistic health and wellness coach, St. Petersburg, United States
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Pilates 101 Studio – Sydney, New South Wales, Australia
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Dan Gaffney Pyschotherapist – Blue Mountains, New South Wales Australia
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Sandra Plant – Couples therapist, Brisbane, Queensland Australia
Kind words from our clients
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"Our site has been up for less than a month and we are already waitlisting a majority of our classes."
Alana was one of the best investments I have made since starting my business. I owe so much of our success to Alana’s expertise on how to funnel clients to the right places on the website.
Abby Erker – exercise specialist, Missouri, United States
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"I have experienced steady conversion and sales since the website was implemented."
I highly value how organised and streamlined the entire process was. The content planners are so helpful in organising my messaging and have become the backbone of my offerings. My website broadcasts to the world in a way that captures me and the essence of my work.
Nicole Lee – Qigong teacher, Bass Coast, Victoria, Australia
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“I have had a new client booking each week, consistently."
This is all to do with the website project. I haven’t been doing any ads or Instagram for a couple of months and every client that books has told me they found me on Google! I love the website. The copy placement and images flow so kindly, and create the exact experience I want a prospective client to have. I have goosebumps and feel so overjoyed by what you have created.
Kate lister – Somatic therapist, Melbourne australia
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“I’ve got new leads I wouldn’t have it is wasn’t for the new website.”
The feedback about my website has been awesome! All my current patients love it. Alana is warm, friendly, extremely knowledgeable and professional. She listened to everything I wished my new website to be. The final outcome blew me away. Alana is one in a million and I can’t thank her enough.
Juanita fuchs – acupuncturist, Brisbane australia
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"I’ve received so much positive feedback from clients, and I’ve watched my Google search rankings steadily improve."
Once I found Alana Jade Studio, I knew my search was over. I loved her concept of creating calm, nervous-system-friendly websites which was exactly the experience I wanted my clients to have. The entire process was thorough yet simple, with clear step-by-step guidance. Alana is incredibly organised, talented, creative, and of the highest integrity.
Tamara Roe – Fertility acupunturist, San Diego United States
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Alana is total force of energy and inspiration!
It’s really a very affirming and creative process. Alana is the embodiment of feminist practice, she’s kind and grounded and her logical and structured process is wholistic and empowering. She has all the information, references, resources you’ll need to go from no online presence to looking like an absolute pro! I could not be more grateful for our work together – many thanks Alana and team.
Sandra Plant – Therapist, Brisbane Australia
Meet your holistic wellness website designer, Alana
Hi there! I'm Alana – an Australian wellness Squarespace web designer.
I created my web design business back in 2019 as I was healing from burnout. It was actually a handful of holistic practitioners – a naturopath, acupuncturist, kinesiologist, Bowen therapist and yoga-physiotherapist – who helped me claw my way back when the doctors told me there was ‘nothing wrong’.
That's part of why this work matters so much to me. I remember searching for that support while feeling completely depleted and in chronic pain, and how much easier it was to reach out when a website felt calm and welcoming – and how much harder it felt when a site was cluttered or asking too much of me.
This experience is exactly why I design wellness websites the way I do now – gentle on the nervous system, calming, ethical, easy to navigate and infused with beauty and transparency. I know firsthand that when someone is unwell or overwhelmed, how easeful a website is to look at and move through can be the difference between them getting the help they need, or giving up and going somewhere else.
With 10+ years experience working with holistic health and wellness practitioners, I can help you create an online presence that is safe, calm and reaches the people who need your healing work most.
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Alana’s professional background
10+ years working exclusively with ethical entrepreneurs across Australia, the United Kingdom, the United States, Canada, Spain and France
100+ websites created for ethical, heart-led brands – exclusively using the Squarespace platform
Certified Standout Top Squarespace Web Designer (Squarestylist)
Accredited SEO expert (SEOSpace)
Squarespace Gold Partner
Squarespace Marketplace Expert
Not your average health and wellness website template (say good-bye to DIY)
Far more than a stock-standard, cookie-cutter Squarespace template, we’ve poured hundreds of hours of research, thought and creativity into our signature Amber health and wellness website design.
It is carefully designed to evoke emotion and take visitors on a gentle journey through your website, creating connection and boosting sales.
And you can say good-bye to all the fiddling and frustration of DIY. Our website packages are a ‘done for you’ service. You provide the words and imagery, we do the rest.
You’ll walk away with a beautifully branded, professionally designed website that’s ready to launch with confidence.
Why you’ll love this design
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Easy to edit and update
Our websites are made to grow and evolve with your practice. This means you’ll easily be able to edit every section of your website and add new pages with a simple click of a button. You’ll never have to touch code or fork out for a costly developer to make changes.
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Kind design principles
Kind websites are kind to the people using them – both your visitors and you. All our designs are easy to use, navigate and manage. And they’ve deliberately been made to be gentle on the nervous system by removing distractions and encouraging curiosity, leading your visitors on a natural journey of exploration.
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Calm, guided process
We know website projects can feel overwhelming. That’s why we’ve created our guided website experience – a calm, structured and step-by-step approach that helps you feel supported through-out the entire project. With 100+ websites under our belt, we’ve got this down to a fine art.
How it works
A website creation experience without the stress (or price tag) of a long, drawn-out project.
If your nervous system and your energy levels feel healthier working within a shorter (but still spacious), contained timeline, you’ll love this thoughtfully paced process delivered within a calm, focused 2-week container.
With the support of a team of all-women creatives who know exactly what they’re doing, there are no surprises along the way. We’ll guide you through each stage with clear steps, regular check-ins and review points, helping you to feel confident and make decisions without the overwhelm.
While custom-designed websites can cost upwards of $10,000+ and take weeks or months to complete, our websites require just a fraction of this investment and time.
Plus you know exactly what you’re getting before you invest, with our signature designs you can see and choose from upfront.
During the build phase, your website is our priority – so you’re not competing with other projects in the background.
At the end of the process, you’ll have a beautiful website that you’re genuinely proud to launch.
More kind words
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"Everything was so organised, which allowed me to feel really held throughout."
Working with Alana Jade Studio on my branding and website was like a dream. She made the entire process so easeful. It was so evident that I was working with someone who is absolutely the best at their craft, and the end result shows it.
Kim Kimball – business coach for neurodivergent entrepreneurs, United States
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"Her highly streamlined and well-communicated process contributed to the ease around this process."
Alana is a dream to collaborate with. It was very clear Alana took the time to understand our company brand, values and services. Alana cares about the outcomes of her services for her clients. She goes above and beyond.
Kimmy Lane – Occupational Therapist, Brisbane Australia
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"An absolute dream of a process."
Working with Alana to design and create my website was an absolute dream of a process. I felt supported and guided every step of the way, and her thoughtful systems made it easy to focus my writing on what really mattered. The end result is a peaceful, beautiful website that truly reflects my work. So grateful to you Alana - thank you!
Dr Zoe Vilenica – Psychologist, Brisbane Australia
Pricing and inclusions
100% done-for-you website using the Amber health and wellness signature base design, styled with colours and fonts from your branding
6 key pages: created, styled and populated with your words and images - Home, About, Service, Contact + 2 extras (for example extra service page and blog or blog and portfolio)
Bonus pages: Instagram link-in-bio page, legal, 404 and a duplicatable service page template so you can add new services to your website as your business grows and evolves.
A supportive website pack: containing questionnaires, checklists and a content planner to help you easily and calmly prepare everything for your website build
Check-in calls along the way to ensure you feel 100% confident and supported throughout the process
Technical connections including newsletter sign-up form, domain name connection, contact form and links to your chosen scheduling system if you have one
SEO essentials including image optimisation, alt-text, page titles, meta descriptions, correct heading structures, accessible formatting, url redirects, Google Search Console setup and site map submission
Collaborative review period on your website (instead of review rounds)
After launch support including email support for one month and access to training videos showing you how to update content on your site and create new pages
20% off your first year of Squarespace hosting
Additional pages, features and other customisations can be added anytime (fees apply)
Investment: $3,750 aud +gst
($2,800 usd)
Ready to get started?
Fill out the client questionnaire over this way, and Alana will get in touch with you to arrange a chat.
Frequently asked questions
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Absolutely. When we create your new site, we also create up to six key pages for you and populate them with your words and images. When your site is handed over to you, it will be fully installed, with the key pages populated with your content and styled with your branding – ready for you to launch.
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We know how important it is to have cohesive branding across all your platforms to build trust and recognition with your audience. That’s why we style your health and wellness website with your unique business branding.
That said, to get the best result for your website, we ask that you provide a branding guide created by a professional branding expert (we don’t work with DIY branding). The guide should outline your colour palette, typography and how it should be used across a website. Don’t worry if you don’t have this, we can help you create a branding guide if needed.
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In terms of branding for a website, your logo is actually the least important branding element. What’s most important to get a great result, is a professional brand guide outlining colour palette and font system. But, not to worry if you don’t have this yet, we can help you.
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You sure can. We can link any button or hyperlink on your website to your booking calendar and form. For some scheduling systems, we can even embed the booking calendar and form directly onto selected pages on your website.
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As soon as possible. Because you’re working within an already designed layout, there’s guidelines for your copy, images and branding that you’ll need to follow. The sooner you book in, and we get these guidelines to you, the better.
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Traditional custom websites can take weeks (or even months) to complete. Our process is different. By working from one of our signature Squarespace base designs, we’re able to create your website within a calm, spacious two-week period.
You’ll have time to prepare your content beforehand using our guided content planner, questionnaires and checklists. Once the project begins, we follow a clear step-by-step process with regular check-ins and review points at key milestones. You’ll have space to approve things and plenty of support — so you’re never left wondering what’s next.
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We sure do! One of our core design values is kind design. Kind websites are kind to the people using them – that includes you! So we prioritise designs that are easy to use, navigate and manage.
We also empower you to manage your own website going forward, so it can evolve with your business and remain sustainable long-term. We achieve this through our unique design and coding methodology, combined with the Squarespace website platform and a library of instructional step-by-step videos so you can easily find answers to any questions. And of course, personal email support is included too.
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Loads! You’ll get access to our dedicated client learning portal where you’ll find a training library full of videos we have recorded specifically for your selected design. And you have personal email support from Alana for one month after you site is handed over.
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Our founder and lead website designer, Alana, is a certified Squarespace SEO specialist. This means every site comes with SEO and AI-search essentials including optimised images, mobile-friendly design, clean structure, accessible formatting, url redirects, Google Search Console setup and submitting your sitemap. However, this is just one layer of search optimisation.
To give your site the best chance of showing up in search results, you’ll also need well-written content that’s optimised for the right keywords. If being found through search is a key goal, we recommend adding on keyword research and/or copywriting support — we can help with both. Just let us know during our first call.
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Many of our clients choose to write their own content using our guided content planner, which walks you through what to write for each page — with helpful examples, word count suggestions and writing tips.
If writing isn’t your thing or you’d like more support, we have optional add-ons for copywriting and our in-house copywriter is ready to help. Just let us know during our initial call and we can walk you through what’s included.
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We recommend allowing at least four weeks between booking and your project start date to give you plenty of time to complete your website pack and prepare your content. We only take on two projects each month, and our schedule tends to book out 4–6 weeks in advance — so reach out early to secure your spot and get the process started.
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Yes — your website is built on Squarespace and fully editable, so you’ll be able to move sections, adjust layouts or add new content just like you’re used to.
To keep the process smooth and on schedule, we don’t make custom layout changes during the build. But once the site is handed over, you’ll have the flexibility to make any changes you like — and we’ll provide simple video tutorials to show you how.
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All our designs require the Business Squarespace plan (see pricing for Squarespace here).
You’ll also need to purchase your domain name (website URL) and possibly an email account. If you choose to host your domain and email account with Squarespace, you may be able to get the first year of domain and email hosting for free.
And if none of this makes sense, don’t worry, book a chat with Alana and we can talk through your specific requirements and we can guide you from there.
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While custom-designed websites can cost upwards of $10,000+ and take weeks to design and build, our signature Squarespace website designs require just a fraction of this investment and time.
Our packages start at $3,750 aud. You’ll walk away with a beautifully branded, professionally designed website that’s ready to launch with confidence.
Got more questions? Reach out to Alana directly at alana@alanajadestudio.com – I’m always happy to chat.
Book a chat with Alana to get started
Fill out this questionnaire here to connect with experienced health and wellness web designer, Alana. We’ll then jump on a free call to make sure we’re a match and to start planning for your website project.