A laptop displays the Be You Occupational Therapy Squarespace website, created by Alana Jade Studio

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Be You OT

A boutique online practice supporting occupational therapists and leaders to thrive

Client location: Brisbane, Qld, Australia

Project tasks: Branding, stock imagery curation, Squarespace website and online courses, custom sales page, e-commerce, ConvertKit integration

Brand type: Florence + Jack brand kit

Website type: Amber health and wellness Squarespace design

Copywriting: Koren Helbig

Therapeutic

Calming

Boho

About the project

Founded by Occupational Therapist, Kimmy Lane, Be You OT is a Brisbane-based boutique occupational therapy practice empowering OTs and leaders to thrive.

Kimmy desired an online space that created a therapeutic, calming experience for visitors, where they gained value and an improvement in they wellbeing from the entire website experience — content, colours, imagery and journey through the pages.

Phase one of the project involved establishing the branding visuals and website foundations. Using our Florence and Jack brand kit as a base, we created a full logo suite, brand marks, custom colour palette, font system and Canva social media graphics. We also curated a library of on-brand stock imagery. The branding visuals, imagery and carefully written words, were then weaved together onto a new website, using our Amber one-week Squarespace website, created for health and wellness practitioners.

Phase two of the project was to establish an online courses platform for Be You’s short courses. We configured and branded an online course template – using the inbuilt Squarespace Online Courses platform – while providing helpful videos so the Be You team can duplicate the template easily in the future when they create more courses.

A custom sales page template was also designed and coded in a way that ensures the team can easily duplicate this for future courses, too.

Finally, we configured e-commerce to receive payments while integrating the whole system with ConvertKit to automatically welcome new students on sign up and send helpful follow up emails as they move through a course.

We love this website for its calming colour palette, the decorative brand marks popping up in unexpected locations, the powerful written words and it’s homely, slightly boho, welcoming vibe.