Florence and Jack Brand Kit
Creative, natural, relaxed, lived-in
Only 8 remaining
Simplicity meets retro with the Florence and Jack brand kit — perfect for visual creatives who want just enough understated design to highlight (but not distract from) your unique work. Two logo options blend soft curves and mixed font pairings, while three stamp-inspired brand marks are ideal for a lighter touch atop your photos and graphics. The overall aesthetic is quirky, understated and creative.
Take a look inside
Take a look inside
Premade primary and secondary logos
Your business name will be added to these premade logos.
Premade brand marks
Your business name and initials will be added to these premade brand marks.
Unique colour palette, selected exclusively for your business
Colour is key to helping people remember your brand — so yours must be unique. Our branding specialist will custom-select the perfect palette for you, based on your business style, photography and existing assets. We’ll ensure your colours meet best-practice accessibility standards, and look ace when layered across websites, social media templates and other collateral. Never again feel frustrated or overwhelmed when trying to find the right colours for your biz.
Unique font system, selected exclusively for your business
Typography has a huge influence on the look and feel of your brand, and needs to reflect the unique vibe of your business. But choosing fonts is hard! Our branding specialist takes away the guesswork by custom-selecting a font system just for you, based on your responses to a branding questionnaire. With perfectly paired typography to use as headings, body fonts and button fonts, your visual identity will feel cohesive and recognisable.
Social media templates
Bring your socials into brand alignment while speeding up the process of creating cohesive content — no more fiddling for hours with clunky designs. You’ll receive a suite of editable Canva templates, personalised with your colours, fonts, logo and brand marks. Designed in both square and vertical (Instagram Stories) sizing, you’ll be empowered to make beautifully on-brand socials posts and other collateral, fast.
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This brand kit is perfect for…
Visual creatives and artists who appreciate a minimalist, less-is-more vibe that allows their work to truly shine. Think photographers, videographers, branding experts, graphic designers, visual artists, interior designers, painters and potters.
Having said that, our brand kits are super flexible and can be personalised to suit any industry. If you want a quirky brand that features unique curved typography, a light retro touch and simple accents – Florence and Jack is for you.
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Kind words from our clients
“They nailed my branding on the first round – no edits required! Alana made the branding process so easeful. I've already had folks reaching out telling me how warm and inviting my new branding is (exactly what I was trying to convey!) and it's been so easeful to use in my social media and offerings. I can't say enough good things about the ease of the process and how beautiful my branding is!”
Kim Kimball, Somatic Leadership Coach
Meet our branding kit clients
Here’s a small snap shot of some of the clients we’ve had the pleasure of creating unique brand identities for, using our branding kits as a base. We’d love to help you too!
Intentional
Branding
Intentional
Branding
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Expertly designed
Created via collaboration between a branding expert and a web designer, our intentionally crafted brand kits ensure you have everything you need for an aligned and professional visual identity, while also meeting digital accessibility best-practice requirements.
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Exclusive & personalised
Offered to a maximum 10 businesses only, each kit is retired from sale once this limit is reached. And because you can personalise key design elements, the end result feels truly ‘you’, creating a brand that resonates, speaks directly to your ideal audience and that won’t be found anywhere else.
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Ready to go in 10 days
Forget DIY frustration and confusion. In just 10 business days, your personalised brand kit and helpful social media templates will be complete, ready for you to create polished visuals for your business with ease, confidence and clarity.
How it works
Our branding kit process is for you if:
Your nervous system and your energy levels feel healthier working within a short, contained timeline rather than a long drawn-out project.
You like the idea of visually seeing what you’re going to get before you invest — this gives you a deep sense a calm.
Working within a framework and following a proven, step-by-step process feels good to you and helps to keep you focused.
You appreciate a kind and calm approach to how you do business and love collaborating with other women who feel the same.
You want to make your business (and the internet) a kinder and more inclusive place for all types of people.
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Kind words from our clients
“This actually brought me to tears. I love it. I feel it is perfect. It creates the exact experience I want a prospective client to have. Honestly, I have goosebumps and feel so overjoyed by what you have created.”
Kate Lister, Mind Body Integration, Melbourne, Victoria, Australia
What’s included:
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We’ll add your business name to two logo options: a horizontal primary logo plus a vertical secondary logo with a stacked design that ensures flexibility in places where your primary logo might not suit. The mix of two fonts within these logos offers a lightly retro feel, while still feeling contemporary and not overdone.
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Three circled options offer the chance to display your full brand name or a short tagline, while a fourth option puts your business initials front and centre. These symbols or stamps are the most distilled version of your brand and are ideal for a lighter touch in places such as your social media profile images, website favicon and layered marketing collateral.
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Custom-selected for your business, to perfectly complement your photography and existing business assets. We also advise on colour contrast to help ensure your branding meets Accessibility Standards, helping make your business (and the internet) a kinder and more inclusive place for all types of people, including those with vision impairments.
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Custom font pairings to use across your website and marketing materials, ensuring your visual identity is cohesive and recognisable. This includes defining font styles to be used for headings, sub-headings, captions, buttons and paragraph styling.
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Created in Canva, these editable templates will be customised with your colours, fonts, logo and brand marks. You’ll receive 5 square options and 5 vertical (Instagram Stories) options. Template types include blog articles, client testimonials, project showcase and imagery collages.
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All logos, brand marks and illustrations come in the necessary file types – .eps, .svg, .png, .jpg, .pdf – so they can be used across multiple mediums including in print and on the web.
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A detailed branding questionnaire for you to fill out, so we can understand your business and creative vision.
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Our highly experienced brand expert’s creative eye, skill and knowledge will be beamed directly at your business, ensuring your brand is the perfect fit. We gotta say, she really nails these kits!
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A mini Brand Guidelines document so you can ensure consistency across all your platforms. Plus a helpful handover document with tips and tutorials guiding you on how to start implementing your brand across your business.
Investment: $2,000 aud (+gst)
Roughly $1,300 usd
Receive a $500 discount when purchased with a one-week website.
Got questions? Read our full FAQs here.
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Still deciding? You might like some of these other brand kits.
Book a chat with Alana to get started
Fill out this questionnaire here to connect with experienced designer, Alana. We’ll then jump on a free call to make sure we’re a match and to start planning for your project.