How to check if your business colour palette is ethical, inclusive and meets accessibility standards

Your brand colours are not just about looking pretty and helping your audience remember your business. They are also a key component to making your website (and other marketing materials) more ethical and inclusive.

Strong colour contrast ensures that everyone, regardless of their visual ability, can easily read and navigate your site. It's a small change that makes a big difference in creating an ethical kind and inclusive online space.

Here's how to check that your brand colours are inclusive and meet accessibility standards

 

Resources mentioned in this video:

If you’re ready to rebrand, check out our brand kits made for kind businesses. They all include colour contrast accessibility standards.

 
Alana Jade

This article was written by Alana Jade – Australian Squarespace web designer and founder of Alana Jade Studio, specialising in creating kind and calm one-week Squarespace websites and branding solutions that are good for people and considerate of our planet.

https://alanajadestudio.com
Previous
Previous

The best health and wellness website designs

Next
Next

8 ways you can make your website a kinder and more inclusive place for all people