Australian Squarespace SEO and AIO expert for wellness practitioners, creatives and coaches
A calmer and kinder approach to being found online and growing your small business (without the social media hustle).
Become discoverable with our affordable Squarespace SEO and AIO services
Search Engine Optimisation (SEO) and AI Optimisation (AIO) is more than just a way to rank on search engines, it provides a calm, sustainable way to market your business. And as an Australian Squarespace SEO and AIO expert, it's something I see small businesses benefit from time and time again.
When your website is optimised for search, it does the heavy lifting. No need to chase likes, followers or jump through algorithm hoops.
Instead, your business shows up when people are already searching for the services you offer, a problem you can solve or a need you can meet.
Choose your package
Choose your package
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Option 1
Squarespace Website discoverability boost
Squarespace SEO and AIO services for wellness professionals, coaches and creatives who have an existing website and clear offerings, but aren’t being found in search engines or being recommended by AI. This package gives you a strong foundation for getting found online through search.
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You (or someone else) wrote the copy for your website without doing any keyword research and now you're not sure how to optimise the content to get found online
You have no idea where your Squarespace website is ranking in Google or being recommended in AI or how to track how and where visitors are finding you
You've got a solid foundation on your website and you're clear about your offerings but nobody is finding your site
You’re frustrated with the ever-changing social media algorithms and the constant pressure to churn out content just for engagement. You’re ready to ditch the social media hustle and focus on a more sustainable, long-term approach to marketing
You have a location-based business and want to improve your local search rankings.
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We’ll take a deep dive into your website and business with an audit, keyword research and a content gap analysis, and then we’ll collate all our findings into a clear, actionable roadmap with next steps you can take to improve your website’s rankings in Google.
Includes:
Questionnaire: a short questionnaire for you to complete gathering information about your business and target audience
SEO and AIO audit: Conduct an audit to assess website structure and identify SEO and AIO opportunities.
Keyword research: Research and provide recommended targeted keywords to improve traffic and visibility.
SEO page title, meta description optimisation and H1 optimisation: Write SEO-optimised page titles and descriptions
Carry out competitor and content gap analysis: identifying what content is likely needed to support stronger search rankings
Blog post content gap analysis: Identify blog topics to fill content gaps and target your ideal audience.
Report and roadmap: Deliver a detailed report and video walkthrough summarising the completed tasks. Plus next-step recommendations for continued SEO and AIO growth.
Google Search Console Setup: to track performance and traffic.
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We’ll implement the most important recommendations from your roadmap, giving your website a clear, strategic baseline that supports ongoing growth.
Includes:
Three half-days of SEO and AIO focus: over three dedicated half-day sessions (3 hours each), spaced two weeks apart, we’ll implement as many recommendations from your roadmap as possible within the timeframe, tailored to your business and discoverability needs. The time between sessions allows you to review, provide feedback and approve changes.
Tailored tasks: Tasks may include fixing critical issues identified in the audit, optimising existing pages, creating new pages for better discoverability, auditing existing content for gaps and filling those gaps to boost your competitiveness – all designed to boost your rankings and long-term SEO / AIO performance.
Sitemap submission: Submit the updated sitemap to Google Search Console for indexing.
1, 3 and 6-month check-ins: We’ll review your progress at key milestones and provide a short video with suggested tweaks to keep you moving forward with confidence.
Helpful resources and personal guidance: so you feel well-equipped to continue optimising on your own.
Calm Marketing Collection: A FREE copy of my step-by-step guidebook series to help your business be found online in a way that feels calm and true to you (sans social media). Valued at $299 aud)
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$2,500 aud +gst ($2,000 usd)
Please note: we work on Squarespace websites only
Option 2
Squarespace Blog boost
Blogging is a brilliant way to improve your website’s discoverability – but only if you do it strategically. Search tools favour websites that are updated regularly with fresh content and show their knowledge and experience in their topic. Blog posts are one of the simplest ways to do this. But many small business owners blog without direction, and then wonder why it’s not working. In this package, we’ll give you a clear blog strategy so you can step away from social media and develop a long-term, sustainable strategy for being found online.
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You’ve been blogging for a long time but are seeing minimal to no traction through organic search
You’re frustrated with social media algorithms and the constant need to create content for engagement – you wish there was a better way (there is!)
You’ve been considering starting a blog but have been wondering if it’s really worth the time
You’ve run out of blog post ideas and need fresh, actionable inspiration.
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Questionnaire: a short questionnaire for you to complete gathering information about your business and target audience
Content gap analysis: we’ll identify 10 blog topics to fill content gaps and target your ideal audience.
Blog post audit: we’ll review and audit 1-2 existing blog posts, providing detailed steps on how you can optimise them for better rankings and increased traffic
7 days email support: where you can ask any questions
3 and 6-month check-ins: We’ll review your progress at key milestones and provide a short video outlining tweaks and adjustments to keep improving your blog performance
Helpful resources and personal guidance: so you feel well-equipped to continue optimising future blog posts on your own
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$1,000 aud +gst ($750 usd)
Please note, we work on Squarespace websites only.
Option 3
Mini Squarespace SEO and AIO audit
The mini audit gives you a clear picture of what's happening with your discoverability across Google and AI tools. Ideal for wellness practitioners and creatives who have a Squarespace website up and running but aren't sure whether it's actually set up to get found in search.
During this audit I'll look at why your website might not be showing up in search, what's working, where the gaps are and what to do about it – all explained in plain language.
You'll receive a personalised video walkthrough and a clear action plan, so you know exactly what to focus on first.
Investment: $500 AUD (+gst)
Option 4
DIY SEO Guide for Small Businesses
Prefer to have a go at doing it yourself? This set of jargon-free guides teaches you how to get found in search – without social media, expensive tools or an overwhelming amount of technical knowledge.
It covers keyword research, writing to be found, blogging for discoverability and a bonus guide on AI visibility.
Work through it at your own pace and come back anytime to our done-for-you SEO packages if you need extra support.
Option 5
White label SEO (and AIO) services for copywriters and Squarespace web designers
A behind-the-scenes SEO partner for copywriters and Squarespace web designers who want to improve how their clients get found online, without having to become an SEO expert themselves.
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You want to offer SEO as part of your web design pr copywriting packages, but it's not your area of expertise (and you don't want it to become one)
Your clients keep asking about getting found in Google or AI tools, and you'd love a trusted person to hand that over to
You want SEO support that fits behind your existing process, rather than something that disrupts how you already work with clients
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This service is designed to be flexible and fit around your existing process and the way you already support your clients. As such, pricing and packages are custom designed to suit you. Feel free to email me alana@alanajadestudio.com to arrange a time to chat.
Please note, if you’re a website designer, we work on Squarespace websites only.
Kind Words
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"Two of my recent Google enquiries are officially on the books! And I have another Google enquiry discovery call next week."
I'm so thankful for Alana's expertise, thoughtfulness and strategy. She made a daunting task of Squarespace search engine optimisation exciting, organised and easy to digest with her roadmap, audits and checklists, all geared towards creating more aligned inquiries and traffic to my studio's website. I look forward to referring other creative businesses to Alana Jade Studio for their Squarespace optimisation SEO needs.
Nikki Fanshaw, website designer for creatives, united states
See how our Squarespace AIO and SEO services for wellness and creative businesses have helped our clients get found online
Impressions: 800% increase (from approximately 1,000 per day to over 9,000 per day)
Clicks: 200–300% increase (from under 10 per day to 30-40 per day)
Rankings: Multiple pages now ranking on page 1 for key search terms.
Business impact: consistent, aligned client enquiries with no other marketing efforts
Impressions: 200% increase (from 1000 per day to over 3000 per day).
Clicks: 200% increase (from under 20 per day to 50-60 per day)
Rankings: blog posts ranking on page 1 for targeted keywords
Business impact: a steady flow of aligned enquiries, with many clients indicating they came across her services through her blog content.
Impressions: 800% increase (from approximately 30-40 per day to 150 per day)
Clicks: 200–300% increase (almost no clicks per day to 2-3 per day for targeted local keyword)
Rankings: the optimised page is ranking on page 1 for targeted keywords in her local area
Business impact: higher visibility in her local area
Impressions: 42% increase (from ~1,300 per day to ~1,870 per day)
Clicks: 102% increase – more than doubled (from ~6 per day to ~13 per day)
Rankings: Multiple page 1 rankings achieved, with keywords previously buried on page 6-7 of Google now sitting on page 1. Key terms improved by up to 70 places in six months.
Business impact: Increase in aligned client enquiries within six months of launch
Kind Words
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"The results speak for themselves. Clicks to the website have increased significantly and I'm now showing up in the map pack."
Alana is highly organised, creative, and delivers exactly what she says she will, when she says she will. The process from initial brief to final implementation was straightforward and well managed, and she provides tools that continue to add value long after the project is complete. If you're looking for someone who combines creative skill with real technical knowledge and delivers on her promises, I wouldn't hesitate to recommend Alana.
Megan – tap dance instructor, Melbourne Australia
Meet your Australian Squarespace SEO and AIO expert, Alana Jade
I’m an Australian Squarespace web designer and accredited Squarespace SEO specialist with over 10 years experience helping wellness practitioners, coaches and creatives build calm, ethical websites that support long-term business growth.
I specialise in kind design and Squarespace SEO and AIO strategies (without the jargon or hustle!). Which means I totally nerd out on creating sustainable, efficient systems to help you connect with your audience and get found online, all while being gentle on your (and your audience’s) nervous system.
I’d love to help with search engine optimisation for your wellness or creative business, so you can attract your ideal clients in a way that feels peaceful, aligned with your values and supportive of your long-term business growth.
A marketing approach that is kind, calm and gentle on the nervous system
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Kind to your audience
In a world overwhelmed by constant digital noise, one of the kindest things we can do is be intentional about what we share online. Rather than bombarding your audience with irrelevant information or trend-chasing content, SEO helps create a thoughtful, purposeful experience that resonates with your ideal clients. This approach values your audience’s time and wellbeing, is gentle on their nervous system and delivers content they’re actively searching for.
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Kind to you
SEO is not about feeding into the pressure to constantly create new content for the sake of it. Instead, it’s about building a strategic, long-term approach that aligns with your business values. This calm, intentional process allows you to step back from the overwhelming hustle of social media. You can focus on creating content that feels purposeful and fulfilling – not forced. The result is a marketing strategy that is gentle on your own nervous system and way more sustainable.
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Kind to the planet
When done right, SEO helps people find what they need more quickly, reducing unnecessary page loads and energy consumption. Unlike energy-hungry social media practices like Instagram reels, which get a few views and then fade into obscurity, SEO ensures your content remains discoverable over time. It’s a more sustainable way of marketing, reducing digital clutter and helping your content have a lasting impact with less environmental cost.
Kind Words
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“I haven’t been doing any ads or Instagram for a couple of months and every client that books has told me they found me on Google!"
I have had a new client booking each week, consistently for the past eight weeks. I just had a week off, and in that time, five new clients booked! This is all to do with the website project.
Kate lister – Somatic therapist, Melbourne australia
What is AIO and SEO for wellness practitioners and creatives?
A sustainable way to get found online (no more social media hustle).
SEO and AIO is what helps your wellness or creative website appear in search results and be recommended by AI tools when people are looking for the services you offer. It’s the key to getting your business noticed by the right audience at the right time.
It’s a sustainable marketing solution that builds long-term, steady visibility for your business. Here's the areas we focus on to achieve this:
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01. Keyword research
Identifying the words and phrases your ideal clients are using to search for your services, ensuring you reach the right audience.
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02. On-page SEO
Optimising your website’s content and structure, so it ranks well for those keywords and speaks directly to your audience’s needs.
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03. Technical SEO
Ensuring your Squarespace website is easy for search engines to crawl, with a solid structure and fast load times for better user experience.
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04. Competitor analysis
Gaining insights into what businesses in your industry are ranking on page 1 and being recommended by AI are doing, so you can implement strategies to stand out and outperform them.
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05. Content gap analysis
Identifying opportunities for new content that will help improve rankings, fill gaps, and attract your ideal clients.
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06. Strategic content creation
Creating content that is SEO and AIO friendly, while still being aligned with your brand, easy for your audience to engage with, and that feels good to create.
Kind Words
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"It's some of the best money I've spent on my business to date"
I already felt good about investing in your SEO skills, but after receiving your video and report, I am now confident it's some of the best money I've spent on my business to date. You've made everything so clear, simple and doable for me. I'm beyond thrilled!
Bea Bobbins – Decluttering Coach, Canberra Australia
How do I know if my website needs SEO?
One of the best ways to check how your website is performing is by using Google Search Console – a free tool that shows you which keywords are bringing people to your website (if any), which pages are showing up in search, and where there might be gaps. If you’re not seeing the kinds of keywords or clicks you’d expect – or if there’s little to no data at all – it’s a good sign your Squarespace website could benefit from SEO support. Watch my beginner-friendly tutorial below to check your own rankings in just a few minutes.
Kind Words
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"I can create content feeling confident that it is actually going to have an ongoing benefit to my business."
I hadn’t ever really made the connection between client enquiries and my blog posts, but with Alana’s support, my posts have had an increase in traffic. With my new found awareness of SEO and the potential of it for my business, I am feeling less chained to the grind of Social Media. I now see where I get the best investment for my time and energy and can create content feeling confident that it is actually going to have an ongoing benefit to my business.
Nicole Mathieson – relationship coach, Brisbane Australia
Ready to take the next step?
Small shifts can make a big difference.
Explore our packages here to connect with experienced website designer and Australian Squarespace SEO expert, Alana. We’ll then take a look at your website and make a plan from there!
Frequently asked questions
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SEO pricing varies quite a bit depending on the scope of work, the experience of the person you're working with, and whether you're looking for a one-off project or ongoing support. At Alana Jade Studio, our Squarespace SEO packages start at $1,000 AUD for a Blog SEO Boost and $2,500 AUD for a full Website SEO Boost. Both include research, implementation (for the website boost) and follow-up check-ins so you're not left to figure things out on your own afterwards.
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SEO is not dead – just evolving and honestly, in really interesting ways. The rise of AI search tools like ChatGPT and Gemini has changed how some people find information online, but the fundamentals of SEO remain just as relevant. Search engines still need to understand what your website is about, who it's for and whether it can be trusted. What's shifted is that optimising for AI discoverability is now part of the picture too – which is something we factor into our work here.
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If you already have an engaged audience, people who know and love your work and are just waiting for a better way to connect with you, then yes, a new website can make an immediate impact. But for most small business owners, simply having a website isn’t enough. You need a plan for how people are going to find it. And one of the most effective ways to help people find your website is through search engine optimisation (SEO).
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Yes, absolutely. When optimised correctly for search, Squarespace websites can rank very well in Google. The platform handles a lot of the technical basics automatically – things like SSL certificates, mobile responsiveness and clean site structure – which gives you a solid foundation to work from.
Where most Squarespace websites fall short isn't the platform itself, it's the lack of keyword research, optimised page titles and descriptions, page structure and written content. With the right SEO foundations in place, Squarespace websites can and do compete on page 1.
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These packages are designed to give you a solid SEO foundation, helping your Squarespace website, core offering and / or blog articles become more discoverable in relevant search results.
Where implementation is included, you’ll walk away with a fully optimised page / website using researched keywords, clear structure, and SEO best practices. Over the next few months (as Google re-crawls your site), you may start to see shifts in your search rankings, traffic, or enquiries.
Check out some of our past client results here.
SEO isn’t instant — and results vary depending on a number of factors, including your website structure, how competitive your industry is, your location and other variables. Anyone promising overnight rankings isn’t being honest. My Squarespace SEO services are designed to help you build a strong foundation for long-term, sustainable growth..
You’ll also learn the strategy behind what we’ve done, so you can apply the same SEO techniques to other pages in your site as your business grows.
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SEO is a long-term investment. You may start seeing results in as little as 1-3 months, but the full benefits will continue to grow as your website gains more visibility. I’ll also be checking in with you at the 3 and 6-month points to make suggestions and tweaks where necessary to continue to improve your discoverability.
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Yes, you can still benefit from SEO without blogging. However, businesses that add fresh, up-to-date content to their website consistently see better results because Google prioritises websites with regularly updated content.
Many businesses avoid blogging because it feels like just another task on a long to-do list, and without a clear strategy, it often brings little results. We understand why you might feel this way. When you approach blogging without a clear SEO strategy, it can feel like a time sink. But when you approach it from a strategic SEO angle, the investment starts to pay off, and the value becomes clear.
Hear what one of our clients said about this:
“I hadn’t ever really made the connection between client enquiries and my blog posts, but with Alana’s support, my posts have an increase in traffic which means I can speak to people who are specifically in my target audience.
The tips and strategies that Alana gave me for posting my blogs have changed the way that I approach the whole process and have made me realise that the way I was doing it was basically a waste of my time.
Now I feel excited about blogging and more empowered in creating traffic and interest which inspires me to create more in my business. The value in this is priceless.”
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SEO can be frustrating when the results don’t meet expectations, and there are many factors that influence how Google ranks your website. It’s also not a one-time fix – SEO requires ongoing refinement and adjustments. This is why we’ve built 3, and 6-month check-ins into our process to ensure your website continues to improve over time.
What sets my service apart is my unique combination of skills as an accredited SEO expert and experienced website designer. I bring both strategic SEO knowledge and technical website design expertise to the table, ensuring that your website isn’t just optimised for search engines but also designed to attract and convert your ideal clients in a way that aligns with your values.
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Absolutely you can. You might like to check out our do-it-yourself SEO and AI discoverability series: The Calm Marketing Collection. Which was made for businesses who want to DIY SEO.
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I’m an accredited Squarespace SEO specialist and have worked exclusively with the Squarespace platform since 2019. If your website is on Squarespace, I can offer the best, most knowledgeable Squarespace SEO support. Unfortunately, I do not work with other platforms.