Calm, kind website design for wellness practitioners, creatives and nonprofits.
Thoughtful ‘done for you’ designs, made for service-based businesses who are helping our world.
Design that is gentle on the nervous system, good for people and considerate of our beautiful planet.
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Website design for wellness practitioners, nonprofits and creatives
Increase your online visibility, connect with your perfect customers and make a positive impact on our planet (as well as a stable income), with our beautiful and expertly crafted Squarespace websites — built for you in just one week.
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SEO Services: a calm, sustainable marketing approach
Imagine a marketing system that doesn’t require mass content creation or rely on the unpredictable algorithms of social media. Let’s get your website working for you, attracting the right clients and nurturing your business in a sustainable, long-term way. Coming soon!
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Website audits and support
Spruce up your existing Squarespace website with help from our expert web designer. Hand over your website to-do list and watch as everything from page designs, shop setups and online course creations get ticked off, while you focus on doing the work you really love.
Design
Values
Design
Values
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Kind design
Kind websites are kind to the people using them – both your visitors and you. We prioritise designs that are easy to use, navigate and manage, and are accessible for people of all types of abilities. Kind user journeys and intentionally light design help to lower your website carbon footprint, too.
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Calm and ethical
Calm design is gentle on your visitors’ nervous systems. It removes distractions and encourages curiosity, leading them on a natural journey of exploration. In a world of information overwhelm, this is a big point of difference, helping your business to stand out.
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Credibility and connection
Our designs establish credibility and connect deeply with the right audiences. Infused with your brand’s personality, values and contribution to the world. Your website becomes a conduit for creating an engaged and trusting community.
Featured work
Featured work
Explore our work
From health and wellness practitioners, coaches and photographers to activists, permaculture designers and conservation organisations — we’ve helped 100+ good folk and small businesses all across Australia (and the world!) supercharge their online presence and messaging. Here is a handful of our favourite branding and website designs.
Kind Words
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"I sold my first $7000 package within two weeks of launching my website. I have been inundated with more enquiries than ever. Alana completely kicked my expectations out of the ballpark and went beyond anything I could have hoped for."
Che Johnson – copywriter, Brisbane, Australia
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"I instantly resulted in booking larger and various long term projects. My website has become the conduit for clients knowing how they can engage with me in a way that’s way more meaningful and nourishing."
Sara Rickards – environmental activist and scientist, Tasmania, Australia
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"I have had a new client booking each week, consistently for the past eight weeks. I just had a week off, and in that time, five new clients booked! This is all to do with the website project. I haven't been doing any ads or Instagram for a couple of months and every client that books has told me they found me on Google!"
Kate Lister, Somatic Therapist – Mind Body Integration, Melbourne Australia
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"Honestly the best customer service experience, ever. The whole process was so organised and easy to navigate. I felt 100% confident in what was happening the whole way through. And of course, I’m so happy with the design handed over at the end."
Bec Shann, Think Big Live Simply – permaculture designer, NSW, Australia
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"Alana is next-level amazing. She nailed everything so well, no stone was left unturned. The use of my branding and photos was so reflective of my style. She went over and above my expectations for the website design and execution."
Honey Atkinson – photographer and videographer, Bega Valley, NSW, Australia
Meet Australian web designer, Alana Jade
nature lover, plant-based food enthusiast and clarinetist
Hello friend. Welcome! I’m Alana – an experienced Squarespace website designer based in Brisbane, Australia.
Infused throughout all my website designs, is my passion for minimalist business practices and simple, kind living. This means all my design work focuses on calm, kind, ethical design with minimal distractions, and online spaces that are gentle on the nervous system.
With 10+ years experience working with ethical entrepreneurs, I can help you create an online presence that reaches the people who need your work most.
Shop our calm and kind designs
Ready to work together? Get started by exploring our branding kits and one-week website designs.
Trending on the blog
Web design tips, Squarespace tutorials and helpful advice for running an ethical and kind business.
Helpful resources for your next website project
Creating a new website can feel overwhelming! But it doesn’t need to be. Explore our website creation resources library full of helpful trainings, guides and templates – for DIY and designers, too!