How to get recommended by AI: 10 simple steps

A practical, beginner-friendly guide to help AI tools understand your business – and recommend you to the right people. If you’ve been wondering how to get recommended by AI – and what actually influences those decisions – this guide gives you a clear place to start.

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What it really means to be recommended by AI.

When someone asks AI to recommend a business, it doesn’t guess or give random answers.

It looks at information from across the web – including websites, blog posts, client reviews and how a business is described elsewhere – to decide which businesses feel most relevant and trustworthy.

If those pieces don’t clearly reflect what you do or who you help, your business may be missed – or recommended for the wrong reasons.

This guide helps you understand how AI makes those decisions, and then walks you through 10 simple things you can check and tweak so your business is easier to recognise, trust and recommend – to the right people.

Imagine If:

AI tools are recommending you to your ideal clients

When people ask AI for recommendations, your business naturally shows up – bringing enquiries from clients who are already a good fit.
Your business is being represented clearly and accurately in AI tools

AI tools understand your business clearly, reflecting your niche and expertise in a way that feels accurate and aligned.
You know exactly where to focus to get the best results

Being discoverable through AI no longer feels confusing or overwhelming because you understand what to prioritise and what to ignore.

Three tablet screens showing inside pages of the AI Visibility Guide for small business, including the cover, explanatory pages and structured content about AI discoverability.

AI Visibility in 10 simple steps

Learn how to get recommended by AI

A supportive, jargon-free guide designed to help AI tools recognise and recommend your business.

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What you'll learn

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Here’s what you’ll find inside:

An iPad displaying the cover of the AI Visibility: 10 Simple Steps guide on a neutral desk, showing a styled workspace image with notebooks, coffee and stationery — an AI visibility guide for small business.

Understand what AI already knows about your business
Spot (and fix) gaps, mixed messaging and outdated information so AI can more accurately understand and recommend your business
Make small, intentional tweaks that improve AI discoverability over time
Learn the 5 essentials AI looks for when deciding who to recommend
Check that AI tools can actually access your website
Clarify your niche, expertise and audience so AI understands the work you want to be known for
Show AI you’re trustworthy and someone worth recommending
See who else is showing up in AI answers — and where you could appear too

Meet Alana – experienced SEO and AIO specialist for ethical, heart-led brands

Alana Jade, certified SEO specialist and AIO specialist for small business, seated in a calm and peaceful space.

I’m an Australian Squarespace web designer and accredited SEO specialist with over 10 years’ experience helping wellness practitioners, coaches and creatives build calm, ethical websites that support long-term discoverability.

My work focuses on helping businesses be found in ways that feel sustainable – without the pressure of being online all the time.

As AI tools become part of how people discover businesses, it’s natural to feel unsure about what this means. But this shift also brings new opportunities. When approached thoughtfully, AI can become a helpful extension of your existing marketing – making it easier for the right people to find you.

This guide brings together what I know about search discoverability, search behaviour and how AI tools understand businesses, and translates it into simple, practical steps you can apply without overwhelm.

It’s designed to give you confidence that your business is being represented clearly and accurately in AI search tools – and that you’re taking the right steps to stay discoverable as search continues to evolve.

A small green plant in a brown glass bottle sitting on a simple wooden stool against a soft, neutral backdrop, creating a calm, minimal workspace mood.

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The AI Search Visibility Guide is for you if:

You’re a small, service-based business – especially a wellness practitioner, therapist, coach or creative.

You have a website, but your business isn’t yet being recommended through AI tools – and you want to change that.

You’re new to AI visibility, and want beginner-friendly, jargon-free guidance.

You want to ride the AI wave thoughtfully, without chasing trends or overhauling everything you’ve already built.

You’re a copywriter or digital marketer who wants to start understanding how search-optimised writing works in the age of AI.

You’re a website designer who wants to help your clients’ websites become more discoverable through AI tools.

Download your copy today and get recommended by AI.

Format: PDF
Length: Short, focused and easy to revisit
Style: Plain language, beginner-friendly
Access: Instant download

INVESTMENT: $30 aud

Frequently asked questions

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AI visibility is about whether your business is recommended by AI tools when someone asks for suggestions or support.
When a person asks AI questions like “Who would you recommend?” or “What’s a good option for my situation?”, AI tools decide which businesses to mention based on what they can find online – including websites, content, reviews, directories and how a business is described elsewhere.
AI visibility means making sure that information clearly and accurately represents your business, so AI tools feel confident recommending you to the right people.
AIO stands for AI Optimisation. It’s about helping modern AI tools – like ChatGPT, Gemini and Google’s AI Overviews – clearly understand who you are, what you do and who you help, so they can confidently recommend your business.
Being visible in AI search means making it easy for AI tools to recognise, trust and recommend your business when someone asks for suggestions.
AI tools don’t rely on guesswork. They look at signals from across the web – including your website content, how clearly you describe what you do, client reviews, directory listings and how consistent your messaging is elsewhere.
If you’re wondering how to get recommended by AI, you need:
- clear explanations of what you do and who you help
- consistent wording across your website and online profiles
- signs that your business is real, trustworthy and established
- content that answers real questions your clients are asking
ChatGPT recommends businesses based on the information it can find and understand online.
When someone asks ChatGPT for recommendations, it looks at things like:
- how clearly your website explains what you do and who you help
- whether your business is described consistently across the web
- signals of trust, such as client reviews, directory listings and credible mentions
- content that clearly answers common questions in your field
To be recommended by ChatGPT, your business needs to be easy to understand, easy to trust and clearly positioned for the work you want to be known for.
Not in depth. This guide focuses on AI visibility – specifically how to help your business be recommended by AI tools – using a handful of simple SEO principles where they support that goal.
If you’re looking to properly learn SEO, my beginner-friendly guidebooks – The Calm Marketing Collection are designed for this. They walk you through SEO step by step, in a way that’s calm, practical and aligned with values-led businesses. Plus you get a FREE copy of the the AI visibility guide when you purchase The Calm Marketing Collection.
This guide is designed to be worked through at your own pace.
You can read it in one short sitting, but you don’t need to implement everything at once. Many people choose to start with just one or two steps, then come back to the others over time.
Some of the suggestions can be actioned in a few minutes, while others might take a little longer depending on your website and how much you want to refine things.
Nope. Everything I teach here can be done with free tools. The focus is on what actually moves the needle and gets you some quick wins on the board – not on signing up for expensive subscriptions you don’t really need.
This guide helps you lay the right foundations so your business can be recommended by AI more accurately and more often over time.
Many people start to notice clearer messaging across their website and online profiles, more confidence that their business is being represented accurately by AI tools and improvements in how and where they show up in search and AI recommendations.
Because AI tools update and learn continuously, results tend to build gradually rather than all at once.
Yes. This guide is platform-agnostic. Whether you’re using Squarespace, WordPress, Showit, Wix, or another builder, you can follow along and implement everything here.
Due to the digital nature of this guide, all sales are final. Please purchase thoughtfully, and feel free to email me at alana@alanajadestudio.com if you have questions before buying – I’m happy to help!
This resource is self-guided and easy to use. Email support is not included, but if you’d like extra help, you’re welcome to explore our search discoverability packages.
This guide is a DIY guide, designed to step you through the key aspects of AI visibility in simple, jargon-free terms. However, if you’d prefer to hand this over to ensure everything is expertly done, check out our search discoverability packages here.
If you’ve purchased the Calm Marketing Collection, you would have received a FREE copy of the AI visibility guide. So no, you don’t need to purchase this again.