A natural linen tote bag with the KindFolk minimal logo printed on the front

KindFolk Brand Kit

Eco-friendly, warm, confident, bold

Only 7 remaining

With a focus on simple and natural design, the KindFolk brand is perfect for sustainable businesses. The primary logo uses timeless sans-serif typography for a confident and strong vibe, while the alternative outlined secondary logo provides a modern and eco-friendly feel. A suite of hand-drawn illustrations bring warmth and fun, and can be used for visual storytelling across your socials, website and marketing collateral. The overall aesthetic is minimalist, calming and connective.

Take a look inside

Take a look inside

Premade primary and secondary logos

Your business name will be added to these premade logos. Choose between all caps, capitalised case or all lowercase.

A rich earth green square with the KindFolk logo overlaid on top
An aerial shot of an Australian forest with the KindFolk secondary logo overlaid onto the top
 

Premade brand marks

Your business name and initials will be added to these premade brand marks.

 
 
 
A flat lay displaying pages from inside the KindFolk branding guidelines document

Unique colour palette, selected exclusively for your business

Colour is key to helping people remember your brand — so yours must be unique. Our branding specialist will custom-select the perfect palette for you, based on your business style, photography and existing assets. We’ll ensure your colours meet best-practice accessibility standards, and look ace when layered across websites, social media templates and other collateral. Never again feel frustrated or overwhelmed when trying to find the right colours for your biz.

Unique font system, selected exclusively for your business

Typography has a huge influence on the look and feel of your brand, and needs to reflect the unique vibe of your business. But choosing fonts is hard! Our branding specialist takes away the guesswork by custom-selecting a font system just for you, based on your responses to a branding questionnaire. With perfectly paired typography to use as headings, body fonts and button fonts, your visual identity will feel cohesive and recognisable.

A flay lay displaying two of the story-sized social media templates that are included in the KindFolk brand kit

Social media templates

Bring your socials into brand alignment while speeding up the process of creating cohesive content — no more fiddling for hours with clunky designs. You’ll receive a suite of editable Canva templates, personalised with your colours, fonts, logo and brand marks. Designed in both square and vertical (Instagram Stories) sizing, you’ll be empowered to make beautifully on-brand socials posts and other collateral, fast.

 

Plus these hand-drawn illustrations

Perfect to use on your socials and website.

 
 

Section Styles vertical-lines

This brand kit is perfect for…

Kind-hearted folks working to protect our precious planet. Think land and ocean conservationists, tiny home and sustainable housing specialists, permaculture designers, eco-clothing and eco-adventure brands, health and wholefood stores and organic farmers.

Having said that, our brand kits are super flexible and can be personalised to suit any industry. If you want a modern yet timeless brand that blends mixed font variations with just enough understated design to highlight your work — KindFolk is for you.

Press play to take a guided tour

Section Styles lined-testimonial

Kind words from our clients

“Your professionalism, patience and adaptability helped us land on a great result each and every time.”

Matt Kendall, Barbaloot Conservation, Victoria Australia

 

Meet our branding kit clients

Here’s a small snap shot of some of the clients we’ve had the pleasure of creating unique brand identities for, using our branding kits as a base. We’d love to help you too!

 
 

Intentional

Branding

Intentional

Branding

  • Expertly designed

    Created via collaboration between a branding expert and a web designer, our intentionally crafted brand kits ensure you have everything you need for an aligned and professional visual identity, while also meeting digital accessibility best-practice requirements.

  • Exclusive & personalised

    Offered to a maximum 10 businesses only, each kit is retired from sale once this limit is reached. And because you can personalise key design elements, the end result feels truly ‘you’, creating a brand that resonates, speaks directly to your ideal audience and that won’t be found anywhere else.

  • Ready to go in 10 days

    Forget DIY frustration and confusion. In just 10 business days, your personalised brand kit and helpful social media templates will be complete, ready for you to create polished visuals for your business with ease, confidence and clarity.

How it works

 
 
Featured
Choose your Kit

Choose your kit

Fill out this questionnaire here so we can get to know each other. We’ll jump on a call, chat more about the finer details, and I’ll answer any questions you might have. If it’s a ‘yes!’ to working together, you’ll select and pay for your brand kit to secure your chosen branding week.

Complete brand questionnaire

Complete branding questionnaire

We’ll send through a detailed branding questionnaire which you’ll complete before our brand week. We’ll also ask you to create a mood board and provide any imagery. This helps our branding team understand your business, ideal audience, aesthetic, style and creative vision.

Brand creation and customisation

Brand creation and customisation

Our highly experienced brand expert will get to work creating your new brand. The logos in your chosen branding kit will have your business name added and we’ll add your business initials to the brand marks, too. Plus we’ll select a custom colour palette and font pairings unique to your business – so your brand won’t look like anyone else. All this takes less than 10 business days!

Brand Handover

Brand handover

Once you’ve given final approval, we’ll update your new Canva social media templates with your colours and fonts so you can start using these on your socials. You’ll also receive all the other branding elements included in your kit, a mini branding guide, plus a helpful handover document with prompts and tutorials so you can start applying your new brand across every area of your business.

 

Our branding kit process is for you if:

 

  • Your nervous system and your energy levels feel healthier working within a short, contained timeline rather than a long drawn-out project.

  • You like the idea of visually seeing what you’re going to get before you invest — this gives you a deep sense a calm.

  • Working within a framework and following a proven, step-by-step process feels good to you and helps to keep you focused.

  • You appreciate a kind and calm approach to how you do business and love collaborating with other women who feel the same.

  • You want to make your business (and the internet) a kinder and more inclusive place for all types of people.

Section Styles lined-testimonial

Kind words from our clients

“I resonated with the new branding instantly. It brought a fresh vibe to my emails, website, book cover, presentations, and social media. The social media templates saved me a lot of time and made utilising the branding kit feel effortless. I now have a cohesive visual identity that I feel proud of, is recognisable and that communicates my brand values.”

Danielle Gardner, Quiet Marketing coach, Spain

What’s included:

Section Styles accordion-arrows

A timber table holds two pieces of paper which display the colour palette from the KindFolk brand kit, created by Alana Jade Studio

  • We’ll add your business name to two logo options: a primary logo using timeless sans-serif typography for a strong and confident vibe, plus a secondary logo in an outlined font that offers a modern and eco-friendly feel. Choose between all caps, capitalised case or all lowercase – giving you flexibility in your design.

  • We’ll add your business initials to four brand mark options. Two circled options offer the chance to display your full brand name or a short tagline, while another two pared-back options contain simply your business initials in an elegant outlined style. These symbols or stamps are the most distilled version of your brand and are ideal for a lighter touch in places such as your social media profile images, website favicon and layered marketing collateral.

  • Custom-selected for your business, to perfectly complement your photography and existing business assets. We also advise on colour contrast to help ensure your branding meets Accessibility Standards, helping make your business (and the internet) a kinder and more inclusive place for all types of people, including those with vision impairments.

  • Custom font pairings to use across your website and marketing materials, ensuring your visual identity is cohesive and recognisable. This includes defining font styles to be used for headings, sub-headings, captions, buttons and paragraph styling.

  • You’ll receive 11 playful and fun hand-drawn illustrations, customised in all the colours of your palette. This includes six environmental and community-themed icons plus five business-themed icons. Perfect to use on your socials and website.

  • Created in Canva, these editable templates will be customised with your colours, fonts, logo and brand marks. You’ll receive 4 square options and 4 vertical (Instagram Stories) options. Template types include sharing tips, blog articles or podcasts, events and upcoming workshops.

  • All logos, brand marks and illustrations come in the necessary file types – .eps, .svg, .png, .jpg, .pdf – so they can be used across multiple mediums including in print and on the web.

  • A detailed branding questionnaire for you to fill out, so we can understand your business and creative vision.

  • Our highly experienced brand expert’s creative eye, skill and knowledge will be beamed directly at your business, ensuring your brand is the perfect fit. We gotta say, she really nails these kits!

  • A mini Brand Guidelines document so you can ensure consistency across all your platforms. Plus a helpful handover document with tips and tutorials guiding you on how to start implementing your brand across your business.

Investment: $2,000 aud (+gst)

Roughly $1,300 usd

Receive a $500 discount when purchased with a one-week website.

Got questions? Read our full FAQs here.

 
 

Explore more brand kits

Still deciding? You might like some of these other brand kits.

 
 
An old amber vase with a green plant cutting sits atop a small timber stool
Brisbane web designer Alana Jade smiles warmly as she writes in a notepad

Book a chat with Alana to get started

Fill out this questionnaire here to connect with experienced designer, Alana. We’ll then jump on a free call to make sure we’re a match and to start planning for your project.