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Our Carbon Farm

Planting trees to absorb carbon and protect our soils

Client location: Victoria, Australia

Project tasks: Branding, Squarespace website, Squarespace donations

Brand type: Mini branding – colour and font selection

Website type: Earth Squarespace Design for environmental advocates

Logo design: Gina Lenten Designs

vibrant

hopeful living

inspiring action

About the project

Hannah from Our Carbon Farm came to us with a mission – to inspire people to take real action in the fight against climate change by planting trees and protecting soil health. She needed a brand and website that not only communicated her passion but encouraged others to get involved.

Bringing along her existing logo, we began with a mini branding exercise, selecting the colour palette and font system to create a grounded, accessible and inspiring visual identity. The colours were carefully chosen to reflect the Australian native flora and landscape.

Next up, the website. We built the site using our Earth one-week website design, specifically created for eco businesses looking to protect our precious planet.

The design is clean, open and immersive, with plenty of space for imagery and storytelling to bring the farm’s mission to life.

We also configured Squarespace’s donation system, allowing individuals to contribute through one-time or recurring weekly or monthly support.

The design was thoughtfully crafted to make visitors feel empowered, hopeful, and part of a larger movement. The result is a digital space that not only communicates Hannah’s passion but inspires people to take action – because every tree planted makes a difference.