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Hello Space
Professional decluttering and home organising
Client location: Canberra, ACT, Australia
Project tasks: Branding, Squarespace website, Search Engine Optimisation
Brand type: Frankie brand kit
Website type: Evie Squarespace Base Design
Logo design: Bianca Schulze
Photography: Honey Atkinson
Copywriting: Koren Helbig
Honest
warm
approachable
About the project
Hello Space is a professional decluttering and home organising service founded by Dr Bea Bobbin – a medical doctor, certified decluttering coach and neurodivergent person who understands firsthand what it feels like to be overwhelmed by Stuff.
Bea came to us starting from scratch, ready to go all in with a full brand and guided website experience.
Bea brought along her own (super gorgeous) logo and from there, we completed a full branding exercise – selecting a custom colour palette inspired by the Australian bush, and weaving in Frankie brand kit illustrations for a touch of warmth and playfulness.
Canva social media templates were included, along with a full stock imagery curation to help tell Bea's brand story visually.
We built the website using our Evie base design, created specifically for coaches. Like all our designs, Evie centres on calm layouts with minimal distractions, that guide visitors on a natural journey through the site – an approach that particularly resonates with audiences who value simplicity and whose nervous systems are sensitive. For Bea’s people – often neurodivergent, sensitive to overstimulation and potentially carrying a load of shame around their homes – this was a must.
Alongside the brand and website, we completed SEO keyword research and strategy, developing a 12-month roadmap to help Bea's business become more discoverable over time. Each key page was optimised for search, ensuring her website can attract clients in Canberra and beyond who are actively looking for the decluttering support she offers.
We absolutely adore the Australian bush colour palette and the Frankie illustrations woven throughout. The result is a calming online space where neurodivergent, busy and overwhelmed people finally feel seen and understood.
Kind Words
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"Stop thinking about it and just book her now. You can come back and thank me later when you have a standout new website that exceeds your wildest dreams!"
Working with Alana truly is a masterclass in delivering an exceptional client experience! She is a clear and warm communicator and responds to even the most mundane queries with such kindness. You can feel that she is fully committed to delivering a website that truly reflects your business, inside and out, and I felt so supported and genuinely cared for throughout the entire build. The level of service she delivers is unbelievable value for her prices, and I am pinching myself that I got to work with a super-talented pro who makes good design a financially-accessible reality. Honestly, we would be here all day if I wrote down everything wonderful about working with Alana. She is a consummate professional and a master of her craft.
Dr. Bea Bobbins, decluttering coach, Canberra Australia