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The Center for Midlife Success
Coaching and Courses for Midlife Women
Client location: California, United States
Project tasks: SEO research and strategy, branding, Squarespace website
Brand type: Eviya Brand Kit
Website type: Evie therapist Squarespace design
Photography: Foresight Jo
Warm
elevated
Feminine
About the project
Kerry Ann Rockquemore, PhD, founder of the Center for Midlife Success, came to us with a DIY brand and website that had served her well, but she was ready for something more polished – and a platform that would finally let her blog and connect with her audience.
We began with a full brand build using our Eviya brand kit as the foundation. Kerry Ann came away with a complete logo suite, custom illustrations, a unique colour palette and font pairings, plus Canva social media templates. We also curated a library of on-brand stock imagery to complement her professional photoshoot.
Next up, we built the website using our Evie signature website design made specifically for coaches.
As Kerry Ann is not on social media, we carried out SEO keyword research and strategy and implemented this across to the website to ensure the website becomes naturally discoverable to the women searching for the kind of guidance she offers.
We then styled and configured a Kit email template, with automated sequences for her newsletter opt-in and course waitlist so that every aspect and every client touch point from website, course platform and emails is cohesive and memorable.
The result is a calm, feminine and elevated online home where Kerry Ann can finally share, connect and welcome high-achieving women into their next chapter.
Kind Words
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"Just one month after launch, women are already finding me through search, and AI tools now cite my site."
I'm not on social media, so my website had to do all the work of being discoverable through both traditional SEO and AI search. That's exactly what Alana delivered. The process was the most organized client experience I've had with any contractor. Alana researched my keywords before writing a single recommendation, then built a content planner with personalized video walkthroughs for every page, so I always knew what to write and why it mattered for search. I love my website. It looks like me, sounds like me, and works the way Alana said it would. Just one month after launch, women are already finding me through search, and AI tools now cite my site when people ask about midlife coaching. For someone with zero social media presence, that's everything. Her structured check-ins mean I can actually see the strategy working (through data) rather than hoping it is. If you want a designer who treats traditional SEO and AI search visibility as seriously as aesthetics, hire Alana Jade Studio. I'd do it again without hesitation.
Kerry Ann Rockquemore – midlife success coach, United States