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The guided website experience

Calm, gentle Squarespace web design packages for small businesses in Australia (and beyond!)

A guided experience using one of our signature base designs – professionally designed, proven to work and tailored to your business with support every step of the way.

Forget all the fiddling and frustration of DIY. Stand out and grow your small business with a beautiful and affordable website.

While custom-designed websites can cost upwards of $10,000+ and take weeks to design and build, our signature Squarespace website designs require just a fraction of this investment and time.

Far more than stock-standard, cookie-cutter Squarespace templates. We’ve poured hundreds of hours of research, thought and creativity into each one.

They are carefully designed to evoke emotion and take visitors on a gentle journey through your website –increasing your online visibility, connecting with your perfect customers and helping you make a real difference in the world.

Why you’ll love our designs

  • The key pages you need

    All our designs come with the key pages experienced and professional businesses must have on their website. The designs all include bonus legal and system pages, too – everything you need to communicate your message effectively.

  • 100% ‘done for you’ service

    You provide the words and imagery, we’ll do the rest! No need to worry about any of that tricky tech stuff. And because you can personalise key site design elements, the end result will feel truly you, helping create an instant connection with your ideal clients.

  • Calm, guided process

    We know website projects can feel overwhelming. That’s why we’ve created our guided website experience – a calm, structured and step-by-step approach that helps you feel supported through-out the entire project. With 100+ websites under our belt, we’ve got this down to a fine art.

  • Easy to edit and update

    After handover, you’ll easily be able to edit every section of your website and even duplicate pages with a simple click of a button. Ensuring your website stays up to date as your business grows and evolves, giving you long-lasting return on your investment.

  • Kind and ethical

    Kind websites are kind to the people using them – both your visitors and you. All our designs are easy to use, navigate and manage, and made accessible for people of many types of abilities. Kind user journeys and intentionally light design help to lower your website carbon footprint, too.

  • Step-by-step video tutorials

    Feel empowered in managing your website with our comprehensive library of easy-to-follow training videos that guide you through updating your website, best practices, kind design principles, search engine optimisation and more.

Shop the designs

Shop the designs

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Kind words from our clients


"I instantly resulted in booking larger and various long term projects. My website has become the conduit for clients knowing how they can engage with me in a way that’s way more meaningful and nourishing.”

Sara Rickards – environmental activist and scientist, Tasmania, Australia

Our work

Our all-women website team has helped 100+ kind-hearted small businesses all across Australia, the United States, Canada and beyond get their message seen and found online.

We’ve worked with health and wellness practitioners, therapists and coaches, photographers, interior designers and home stylists, activists, permaculture community groups, conservation organisations and more! Here is a handful of our favourite website projects to date.

Meet your web designer, Alana Jade

I’m an Australian Squarespace web designer, plant-based food enthusiast, clarinetist and nature lover, with a passion for minimalist business practices and simple, kind living.

I created my first website base design in 2019, in response to deep personal burn-out.

Quite organically, because of my own needs, I started designing websites that are gentle on the nervous system — calming, understated, easy to navigate and infused with beauty and transparency.

Over and over, my clients tell me how supported, relaxed and clear they feel during their website build with me. Music to my ears! And their clients are happy too — the sold-out classes, workshops and services prove it.

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Kind words from our clients


“Our site has been up for less than a month and we are already waitlisting a majority of our classes. Alana was one of the best investments I have made since starting my business. I owe so much of our success to Alana’s expertise on how to funnel clients to the right places on the website.”

Abby Erker, Materra Method – Exercise Specialist, Missouri, United States

Design

Values

Design

Values


  • Kind + Ethical

    Kind websites are kind to the people using them. We prioritise designs that are easy to use, navigate and manage, and that are accessible for people of many types of abilities.

  • Calming + Gentle

    Calm design is gentle on your visitors’ nervous systems. It removes distractions and encourages curiosity, leading them on a natural journey of exploration.

  • Credible + Connected

    Infused with your brand’s personality, values and contribution to the world – our designs establish credibility and connect deeply with the right audiences.

What you need

What you need

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Branding visuals

(more than a logo)

You have the option to customise the colours and fonts on your chosen design to reflect your unique business branding, so it’s super important to have branding you love. We ask that you provide us with your business branding guide, created by a professional branding expert, that outlines your colour palette and font pairing (for headings, sub-headings, paragraphs and buttons). If you don’t have a branding guide yet or you’re not in love with your current branding – no worries! You can add on a branding kit to your project.


High-quality imagery

The images on your website matter, which is why you’ll need a good collection of high-quality, on-brand images shot and edited by a professional photographer and/or on-brand stock images. Your branding colours and the colours in your photographs and stock images should complement each other, so that when we combine these elements together onto your website, they enhance each other and your brand story. If you need support selecting the right stock images for your brand, you can add stock image curation to your project.


Words that work

We’ll give you a content planner that guides you through each page on your website and helps you to know what to write about, where. Each page has word limits and guidelines to follow to protect the integrity of the design, keep it looking aesthetically pleasing and ensure that your words are concise and captivating for your website visitors. If you need support writing your copy – easy! We have an in-house copywriter ready to help.

How it works


 
 

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Our guided website experience is for you if:

Your nervous system and your energy levels feel healthier working within a shorter, contained timeline rather than a long drawn-out project.

You like the idea of visually seeing what you’re going to get before you invest — this gives you a deep sense a calm.

Working within a framework and following a proven, step-by-step process feels good to you and helps to keep you focused.

You appreciate a kind and calm approach to how you do business and love collaborating with other women who feel the same.

You want to make your business (and the internet) a kinder and more inclusive place for all types of people.

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Kind words from our clients


“Honestly the best customer service experience, ever. Your communication was 10/10, and the whole process was so organised and easy to navigate. I felt 100% confident in what was happening the whole way through. The videos to explain everything are excellent. And I’m so happy with the design handed over at the end.”

Bec Shann, Think Big Live Simply – permaculture designer, NSW, Australia

What’s included:

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    • Full installation of your chosen Squarespace base design, populated with your words and images

    • Styled with your branding, colours and fonts for a website that reflects your brand and is unique to your business.

    • A copy planner to help you write impactful words for each page of your new website.

    • Questionnaires to help you get clear on your message, vision and how you want your website to feel.

    • *Bonus* free access to our ‘How to prepare for your brand shoot’ training (normally valued at $35), to help you prepare for and get the images you need for your website, socials, marketing materials and more.

    • Beautiful ‘mock-up’ graphics upon completion of the build, so you can proudly share your new site with your community across your social media, newsletter and more.

    • Our entire process is designed to be gentle on the nervous system, both for you and your future website visitors.

    • Our step-by-step build process helps you feel calm and supported.

    • With 100+ websites under our belt, we’ve got this down to a fine art.

    • A 60-minute strategy call with Alana to map out the key pages on your website and discuss strategic placement of your content.

    • A 30-minute check-in call with Alana in the lead up to your project so you can ask any questions and feel 100% confident throughout the entire the process.

    • 1 full day collaborative review period on your website (instead of review rounds)

    • Friendly email support with Alana for one month after your site has been built.

    • Access to our exclusive client portal with a library of simple, step-by-step video tutorials showing you how to manage, update and add new content to your site.

    • Connection to your mailing service – we specialise in Mailchimp, Active Campaign, ConvertKit and Flodesk, but ask us about other services too.

    • Domain connections and transfers, security certificates and URL redirects.

    • We can even help you set-up a professional email address.

    • 20% off your first year of Squarespace hosting.

    • Unique design methodology making it extremely easy for you to update and create new pages (no need to ever touch code or fork out for a developer to make simple changes).

    • Mobile-friendly and accessible design to ensure all types of people can easily use your website, no matter their ability or the device they’re using.

    • Search Engine Optimisation (SEO) basics.

Investment: $3,850 aud (+gst)

($2,750 usd)

Frequently asked questions

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  • Absolutely. When we create your new site, we also create up to six key pages for you and populate them with your words and images. When your site is handed over to you, it will be fully installed, with the key pages populated with your content and styled with your branding – ready for you to launch.

  • We know how important it is to have cohesive branding across all your platforms to build trust and recognition with your audience. That’s why we style your website with your unique business branding.

    That said, to get the best result for your website, we ask that you provide a branding guide created by a professional branding expert (we don’t work with DIY branding). The guide should outline your colour palette, typography and how it should be used across a website. Don’t worry if you don’t have this, we can help you create a branding guide if needed.

  • In terms of branding for a website, your logo is actually the least important branding element. What’s most important to get a great result, is a professional brand guide outlining colour palette and font system. But, not to worry if you don’t have this yet, we can help you.

  • As soon as possible. Because you’re working within an already designed layout, there’s guidelines for your copy, images and branding that you’ll need to follow. The sooner you book in, and we get these guidelines to you, the better.

  • We sure do! One of our core design values is kind design. Kind websites are kind to the people using them – that includes you! So we prioritise designs that are easy to use, navigate and manage.

    We also empower you to manage your own website going forward, so it can evolve with your business and remain sustainable long-term. We achieve this through our unique design and coding methodology, combined with the Squarespace website platform and a library of instructional step-by-step videos so you can easily find answers to any questions. And of course, personal email support is included too.

  • Loads! You’ll get access to our dedicated client learning portal where you’ll find a training library full of videos we have recorded specifically for your selected design. And you have personal email support from Alana for one month after you site is handed over.

  • Our founder and lead website designer, Alana, is a certified Squarespace SEO specialist. This means we build every site using technical SEO best practices — optimised images, mobile-friendly design, clean structure, accessible formatting, url redirects and submitting your sitemap. But that’s only one part of the puzzle.

    To show up in search results, you’ll also need clear, well-structured written content that’s optimised for the right keywords. That part is your job (or your copywriter’s). If SEO is a key goal, we recommend adding on keyword research and/or copywriting support — we can help with both. Just let us know during our first call.

  • Many of our clients choose to write their own content using our guided content planner, which walks you through what to write for each page — with helpful examples, word count suggestions and writing tips.

    If writing isn’t your thing or you’d like more support, we have optional add-ons for copywriting and our in-house copywriter is ready to help. Just let us know during our initial call and we can walk you through what’s included.

  • We recommend that you allow at least four weeks between booking your project and the website build week to allow enough time to complete your website pack and prepare all your content. We have limited spaces each month (just two spaces) and our schedule tends to book up 4-6 weeks in advance. Reach out as soon as you can to get the process started.

  • Yes — your website is built on Squarespace and fully editable, so you’ll be able to move sections, adjust layouts or add new content just like you’re used to.

    To keep the process smooth and on schedule, we don’t make custom layout changes during the build. But once the site is handed over, you’ll have the flexibility to make any changes you like — and we’ll provide simple video tutorials to show you how.

  • All our designs require the Business Squarespace plan (see pricing for Squarespace here).

    You’ll also need to purchase your domain name (website URL) and possibly an email account. If you choose to host your domain and email account with Squarespace, you may be able to get the first year of domain and email hosting for free. 

    And if none of this makes sense, don’t worry, book a chat with Alana and we can talk through your specific requirements and we can guide you from there.

Got more questions? Reach out to Alana directly at alana@alanajadestudio.com – I’m always happy to chat.

 
Soothing wellness website design created for Mia Tissot nutritionist.
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Ready to work together?

Get started by exploring our signature Squarespace designs. Our websites are a done-for-you service. Choose from our expertly crafted base designs for wellness practitioners, coaches, therapists, creatives and nonprofits. You provide the words and imagery, and we do the rest.

Shop the designs

Shop the designs

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