Website audits for small businesses
An honest, expert opinion about your website with clear steps you can take right away — designed to help you grow your business and feel confident about your online presence.
Get an experienced web designer’s eye on your website.
Your website should be a powerful tool that supports your business growth — not a source of confusion, frustration or a time-consuming hassle.
However, you don’t necessarily need to drop thousands on a new website build or refresh to get the results you’re after.
Instead, it could be as simple as making the right kind of tweaks and changes.
A beautiful website is important, but if visitors can’t find what they need or feel confused when they arrive, you could be missing out on clients, sales and exciting opportunities. Which is where a website audit can help.
Through a website audit, I’ll provide clear, simple and actionable recommendations to get your website working for you and your business.
What is in a website audit?
A website health check focusing on 8 key areas to improve your website effectiveness.
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01. Home Page
Your home page is often the first impression visitors get of your business. We'll ensure it's clear, welcoming, and effectively guides visitors to where they need to go.
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02. Branding and design
Consistent fonts, colors, and photography strengthen your brand identity. We’ll assess how well these elements work together and follow kind design principles for inclusivity and appeal.
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03. Written words
Your website words should resonate with your audience and encourage action. We’ll review your messaging to ensure it’s clear and speaks to your ideal clients.
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04. Customer journey and experience
A seamless flow helps users navigate your site effortlessly. We’ll evaluate how intuitive your website is and ensure that visitors can easily find what they’re looking for.
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05. Mobile responsiveness
With mobile traffic growing, your site needs to look and work great on all devices. We’ll check how well your site adapts to mobile screens to ensure a smooth user experience.
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06. SEO technical optimisation
Proper SEO setup helps your website rank higher on search engines. We’ll look at heading structure, meta descriptions, URL slugs, and other technical elements to help you become more discoverable.
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07. Accessibility
An accessible website ensures that everyone can interact with your content regardless of their ability. We’ll assess color contrast, font sizing, alt-text for images, and navigation to make sure your site is kind, inclusive and user-friendly.
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08. Your challenges
Every business faces unique hurdles. We’ll also look at 1-2 specific challenges your website faces and develop tailored recommendations to overcome them.
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Kind words from our clients
“Alana was one of the best investments I have made since starting my business. I owe so much of our success to Alana’s expertise on how to funnel clients to the right places on the website.”
Abby Erker, Materra Method – Exercise Specialist, Missouri, United States
Meet experienced web designer, Alana Jade
Hello friend! I’m an Australian website designer who specialises in creating websites that are gentle on the nervous system — calming, understated, easy to navigate and infused with beauty and transparency.
I have 15+ years of experience in systems design plus a decade of working with ethical entrepreneurs specifically in the areas of health and wellness, photography and environmental conservation.
I’d love to support you in improving your online presence and help make your website more effective so you can spend more time doing the work that truly matters to you.
A website audit is perfect for you if…
You (or your partner/neighbour/friend) created your website
It’s been 12+ months since you launched or updated your website
You want a professional web designer’s eye on your website to make sure you’re not missing anything critical
You want to make some updates to your website and want to know which updates will have the biggest impact
You’re considering a full website refresh and want to assess where you’re at first before investing
You have at least one clear offering or service on your website
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Kind words from our clients
“I'm now brimming with confidence and insights. Alana supported me to bring my website into line with a new branding direction, create an elevated client experience and find more opportunities to showcase my work and convert visitors to enquiries.”
Marcella Jane, Sunday Muse Studio - photographer, Albury, New South Wales, Australia
How a website audit works:
Our clients
We’ve helped 100+ small businesses across Australia, the United Kingdom, the United States, Spain and France. Together, we've handled everything from full Squarespace website designs and rebrands to resolving tricky tech issues, improving user design and streamlining sales offers. These are just some of the clients we’ve helped along the way.
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Kind words from our clients
“Alana is at the top of her game, a true professional, an exceptional communicator and a highly-skilled, creative designer. She put a lot of thought into my branding, booking processes and took leadership on details I had not even thought about for a seamless consumer experience. My website has exceeded expectations.”
Jen Hamilton, Core Life Yoga - Yoga teacher, Byron Bay, NSW, Australia
Pricing and inclusions
A website audit can give you a professional evaluation at a fraction of the cost of a full website redesign.
Includes:
A short questionnaire to help me understand your website and business
1 hour website audit health check covering 8 key areas
A loom video (up to 45 minutes) with my insights and suggestions for improvement
An action plan so you can easily start implementing the recommendations
Price: $350 aud (+gst)
On payment, you’ll receive your questionnaire within 48 business hours. Your audit video and action plan will be delivered to you within 5 business days from receiving your completed questionnaire. The audit must be used within 60 days of purchase.
Frequently asked questions
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If you’ve DIY’d your website, you'd like to improve conversions, gone through significant changes in your business or you feel your site no longer aligns with your brand, a website audit can help you identify the exact areas that need improvement.
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The website audit focuses on 8 key areas of your website including the home page, branding, written words, customer journey, mobile responsiveness, SEO technical optimisation and accessibility, as well as looking at 1-2 of your specific challenges. The cost of the website audit is $350. You can also use this as a credit towards a new website if you decide to create a brand new website after the audit – in which case, you’re getting a free website audit (yay!).
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Once we receive your completed questionnaire, you’ll receive your website audit – a loom video and audit action plan – within 5 business days.
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Absolutely. With my website audits, I can help you make sure that your website supports your business goals, regardless of the platform.
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I sure can. After you have gone through your audit, if there’s things you’d like my help with, we can discuss our options for continuing to work together. (For clients with a website on Squarespace only).
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Super exciting! In this case, I’ll count your website audit payment as a credit towards this new project. This means you get a free website audit and a discount of $350 aud on your new website!
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This website audit doesn’t include SEO keyword research or strategy. If you’re wanting to explore this further, please email me as we have some new SEO services coming soon.
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Nope! I know how busy you are as a business owner which is why we don't need to meet online. I can do your audit for you behind the scenes so you can focus on the work that really matters.
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All payments are non-refundable. Please consider carefully before purchasing or email hello@alanajadestudio.com if you have questions.
Got more questions? Flick me an email.