SEO for small business: tailored SEO strategies for wellness practitioners, coaches and creatives
A calm, quiet and ethical approach to being found online and growing your small business.
Become naturally discoverable with our affordable SEO services
Search Engine Optimisation, or SEO for small business, is more than just a way to rank on search engines – it’s a way to create a sustainable, predictable online presence.
When your website is optimised for search, it quietly does the heavy lifting. No need to chase likes, followers, or jump through algorithm hoops.
Instead, your business shows up when people are already searching for the services you offer, a problem you can solve or a need you can meet.
Choose your package
Choose your package
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Package 01.
Website SEO boost
For wellness professionals, coaches and creatives with an existing website and clear offerings, but who aren’t being found in search engines. This package provides everything you need to help you get found online. Sit back and relax while we take care of your SEO for you.
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You (or someone else) wrote the copy for your website without doing any keyword research and now you're not sure how to optimise the content to get found online
You have no idea where your Squarespace website is ranking in Google or how to track how and where visitors are finding you
You've got a solid foundation on your website and you're clear about your offerings but nobody is finding your site
You’re frustrated with the ever-changing social media algorithms and the constant pressure to churn out content just for engagement. You’re ready to ditch the social media hustle and focus on a more sustainable, long-term approach to marketing
You have a location-based business and want to improve your local search rankings.
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We’ll take a deep dive into your website and business with an audit, keyword research and a content gap analysis, and then we’ll collate all our findings into a clear, actionable roadmap with next steps you can take to improve your website’s rankings in Google.
Includes:
Questionnaire: a short questionnaire for you to complete gathering information about your business and target audience
SEO audit: Conduct an audit to assess website structure and identify SEO opportunities.
Keyword research: Research and provide recommended targeted keywords for up to 5 pages to improve traffic and visibility.
SEO page title and meta description optimisation: Write and implement SEO-optimised page titles and descriptions for up to 5 pages.
Image optimisation: Add SEO-friendly alt-tags to up to 10 images based on keyword research.
Fix critical issues: identified during the audit
Google Analytics & Search Console Setup: Set up GA4 and Search Console to track performance and traffic.
Blog post content gap analysis: Identify up to 10 SEO-friendly blog topics to fill content gaps and target your ideal audience.
Sitemap submission: Submit the updated sitemap to Google Search Console for indexing.
SEO report and roadmap: Deliver a detailed report and video walkthrough summarising the completed tasks. Plus next-step recommendations for continued SEO growth.
Helpful resources: Lots of helpful videos and templates to use going forward
7 days of email support: where you can ask any questions about the report
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During this one-day intensive, we’ll implement the recommendations in your SEO action plan, ensuring you get the most out of your SEO efforts. This optional done-for-you service is perfect for businesses ready to hand the SEO work over to an expert.
Includes:
One full day of SEO focus: A dedicated 6-hour session to implement as many recommendations from your SEO report as possible, tailored to your business and SEO needs.
Tailored tasks: Tasks may include optimising existing pages, creating new pages for better discoverability, auditing existing content for gaps, and filling those gaps to boost your rankings and competitiveness.
1, 3, and 6-month check-ins: We’ll review your SEO progress and provide a short video outlining tweaks and adjustments to keep improving your SEO performance.
Helpful resources: Access to useful videos and personal guidance, so you feel well-equipped to continue optimising on your own.
7 days email support: Reach out with any questions about the work we’ve done or how to keep progressing with your SEO efforts.
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Part 1: $1,250 aud (+gst)
Part 2 (optional): $1,250 aud (+gst)
Bundle price: $2,000 aud (+gst) when part 1 and part 2 are purchased together (Save $500 AUD).
Please note: we work on Squarespace websites only
package 02.
One-page SEO boost
For wellness practitioners, coaches and creatives who want more eyes on their core offering or service. This package focuses on optimising one key service page on your website to help you increase visibility so the right people can easily find your service and make a purchase.
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You’ve created a page on your Squarespace website for a core service or offering, but it’s not ranking in Google search and nobody is finding it.
You’ve launched (or are about to launch) a new offering and need it to be easily found online.
You’ve written the copy for your core offering, but no keyword research was done, and you’re unsure how to optimise it.
You’re clear on who your audience is and what you offer, and you now want to make it easier for the right people to find you through search.
You have a location-based business and want to improve your local search rankings.
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Questionnaire: a short questionnaire for you to complete gathering information about your business and target audience
SEO audit: Review the page’s current SEO performance, current rankings and techncial critical issues
Keyword research: Perform keyword research for the page, focusing on relevant search terms to increase visibility.
On-page SEO implementation: Apply SEO best practices, including fixing any critical issues, optimising page titles, meta descriptions, headings and content for the targeted keyword(s)
7 days email support: where you can ask any questions related to the work we did on your service page
1, 3, and 6-month check-ins: We’ll review your SEO progress and provide a short video outlining tweaks and adjustments to keep improving your SEO performance for your key page
Helpful resources: Access to useful videos and personal guidance, so you feel well-equipped to continue optimising on your own.
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$750 aud (+gst)
Please note, we work on Squarespace websites only.
package 03.
Blog SEO boost
Blogging is a brilliant way to improve your website’s discoverability — but only if you do it strategically. Google favours websites that are updated regularly, and blog posts are one of the simplest ways to keep your site fresh. But many small business owners blog without direction, and then wonder why it’s not working. In this package, we’ll give you a clear blog strategy so you can step away from social media and develop a long-term, sustainable strategy for being found online.
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You’ve been blogging for a long time but are seeing minimal to no traction through organic search
You’re frustrated with social media algorithms and the constant need to create content for engagement – you wish there was a better way (there is!)
You’ve been considering starting a blog but have been wondering if it’s really worth the time
You’ve run out of blog post ideas and need fresh, actionable inspiration.
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Questionnaire: a short questionnaire for you to complete gathering information about your business and target audience
Content gap analysis: Identify 10 SEO-friendly blog topics to fill content gaps and target your ideal audience.
Blog post audit: Review and audit 1-2 existing blog posts, providing detailed steps on how to optimise them for better rankings and increased traffic
7 days email support: where you can ask any questions
1, 3, and 6-month check-ins: We’ll review your SEO progress and provide a short video outlining tweaks and adjustments to keep improving your blog performance
Helpful resources: Access to useful videos and personal guidance, so you feel well-equipped to continue optimising future blog posts on your own
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$750 aud (+gst)
Please note, we work on Squarespace websites only.
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Kind words from our clients
“I hadn’t ever really made the connection between client enquiries and my blog posts, but with Alana’s support, my posts have had an increase in traffic. With my new found awareness of SEO and the potential of it for my business, I am feeling less chained to the grind of Social Media. I now see where I get the best investment for my time and energy and can create content feeling confident that it is actually going to have an ongoing benefit to my business.”
Nicole Mathieson – relationship coach, Brisbane Australia
A marketing approach that is kind, calm and gentle on the nervous system
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Kind to your audience
In a world overwhelmed by constant digital noise, one of the kindest things we can do is be intentional about what we share online. Rather than bombarding your audience with irrelevant information or trend-chasing content, SEO helps create a thoughtful, purposeful experience that resonates with your ideal clients. This approach values your audience’s time and wellbeing, is gentle on their nervous system and delivers content they’re actively searching for.
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Kind to you
SEO is not about feeding into the pressure to constantly create new content for the sake of it. Instead, it’s about building a strategic, long-term approach that aligns with your business values. This calm, intentional process allows you to step back from the overwhelming hustle of social media. You can focus on creating content that feels purposeful and fulfilling – not forced. The result is a marketing strategy that is gentle on your own nervous system and way more sustainable.
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Kind to the planet
When done right, SEO helps people find what they need more quickly, reducing unnecessary page loads and energy consumption. Unlike energy-hungry social media practices like Instagram reels, which get a few views and then fade into obscurity, SEO ensures your content remains discoverable over time. It’s a more sustainable way of marketing, reducing digital clutter and helping your content have a lasting impact with less environmental cost.
Meet your small business SEO expert, Alana Jade
I’m an Australian Squarespace web designer and an accredited SEO expert with 10+ years of experience helping wellness practitioners, coaches and creatives build websites that are calm, ethical and designed to nurture long-term business growth.
I specialise in kind design and SEO marketing principles (without the hustle!). Which means I totally nerd out on creating sustainable systems that are gentle on your nervous system, while helping you connect with your audience and get found online.
I’d love to help you optimise your website so you can attract your ideal clients in a way that feels peaceful, aligned with your values, and supportive of your business growth.
What is SEO for small business?
A sustainable way to get found online (no more social media hustle).
SEO, or Search Engine Optimisation, ensures your website is optimised to show up on search engines when people are looking for the services you offer.
It’s a sustainable marketing solution that builds long-term, steady visibility for your business. Here's the areas we focus on to achieve this:
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01. Keyword research
Identifying the words and phrases your ideal clients are using to search for your services, ensuring you reach the right audience.
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02. On-page SEO
Optimising your website’s content and structure, so it ranks well for those keywords and speaks directly to your audience’s needs.
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03. Technical SEO
Ensuring your website is easy for search engines to crawl, with a solid structure and fast load times for better user experience.
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04. Competitor analysis
Gaining insights into what businesses ranking on page 1 are doing, so you can implement strategies to stand out and outperform them.
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05. Content gap analysis
Identifying opportunities for new content that will help improve rankings, fill gaps, and attract your ideal clients.
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06. Strategic content creation
Creating content that is SEO friendly, while still being aligned with your brand, easy for your audience to engage with, and that feels good to create.
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Kind words from our clients
“I am very happy to share that I have had a new client booking each week, consistently for the past eight weeks. I just had a week off, and in that time, five new clients booked! This is all to do with the website project. I haven't been doing any ads or Instagram for a couple of months and every client that books has told me they found me on Google!”
Kate lister – somatic therapist, melbourne australia
How it works
Ready to take the next step?
Small, strategic shifts can make a big difference.
Fill out this questionnaire here to connect with experienced Squarespace web designer and SEO expert, Alana. We’ll then take a look at your website and make a plan from there!
Frequently asked questions
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Yes, SEO is still incredibly relevant! While AI and new technologies continue to evolve, the core principles of SEO remain essential – helping people find your website when they search for services like yours, whether that's on Google or using an AI search platform.
To be found, your content needs to speak the same language as your audience. SEO ensures your website is optimised with the keywords and phrases people use to search for what you offer. Whether it's a traditional search engine or an AI-driven platform, SEO helps make sure your business is discoverable.
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There’s a common misconception that once your website is live, the enquiries will start rolling in. Unfortunately, that’s not how it works — especially if you're just starting out or haven't built an online presence yet.
If you already have an engaged audience — people who know and love your work and are just waiting for a better way to connect with you — then yes, a new website can make an immediate impact. But for most small business owners, simply having a website isn’t enough. You need a plan for how people are going to find it. And one of the most effective ways to help people find your website is through search engine optimisation (SEO).
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SEO is a long-term investment. You may start seeing results in as little as 1-3 months, but the full benefits will continue to grow as your website gains more visibility.
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Yes, you can still benefit from SEO without blogging. However, businesses that add fresh, up-to-date content to their website consistently see better results because Google prioritises websites with regularly updated content.
Many businesses avoid blogging because it feels like just another task on a long to-do list, and without a clear strategy, it often brings little results. We understand why you might feel this way. When you approach blogging without a clear SEO strategy, it can feel like a time sink. But when you approach it from a strategic SEO angle, the investment starts to pay off, and the value becomes clear.
Hear what one of our clients said about this:
“I hadn’t ever really made the connection between client enquiries and my blog posts, but with Alana’s support, my posts have an increase in traffic which means I can speak to people who are specifically in my target audience.
The tips and strategies that Alana gave me for posting my blogs have changed the way that I approach the whole process and have made me realise that the way I was doing it was basically a waste of my time.
Now I feel excited about blogging and more empowered in creating traffic and interest which inspires me to create more in my business. The value in this is priceless.”
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SEO can be frustrating when the results don’t meet expectations, and there are many factors that influence how Google ranks your website. It’s also not a one-time fix – SEO requires ongoing refinement and adjustments. This is why we’ve built 1, 3, and 6-month check-ins into our process to ensure your website continues to improve over time.
What sets my service apart is my unique combination of skills as an accredited SEO expert and experienced website designer. I bring both strategic SEO knowledge and technical website design expertise to the table, ensuring that your website isn’t just optimised for search engines but also designed to attract and convert your ideal clients in a way that aligns with your values.
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Absolutely! The first step is to start with keyword research to understand what your audience is searching for when looking for your services. Tools like Google Keyword Planner or our favourite, SEOSpace (that’s an affiliate link btw), are great resources for this step. If you prefer to focus on your business while leaving the technical details to the experts, you can always hire us to ensure everything is optimised correctly and effectively.