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Alfina Lofaro
Kinesiologist and relationship coach
Client location: Brisbane, Queensland, Australia
Project tasks: Branding, Stock imagery curation, Squarespace website
Brand type: Florence and Jack brand kit
Website type: Evie Squarespace Base Design
Honest
compassionate
warm
About the project
Alfina Lofaro is a Brisbane-based relationship coach, kinesiologist, speaker and author, helping women rebuild the relationship with themselves so every other relationship in their life can thrive.
Alfina came to us with DIY branding and a Wix website which had both served her well but she was ready to upgrade and refresh.
We began with creating her new brand identity using our Florence and Jack brand kit, creating a full logo suite, brand marks, colour palette, font pairings and Canva social media templates. We also completed a stock imagery curation to supplement her existing professional shoot.
Next up, the website. We built the site using our Evie signature base design, created specifically for therapists and coaches, and migrated her from Wix to Squarespace for a much easier platform to manage. We also created a dedicated page for her book, along with sales pages for her online courses.
We’re particularly in love with the colour palette and the patterned background we used throughout the site. It gives Alfina’s brand a distinctness as it’s not what you normally see in the kinesiology and coaching space, helping her business to stand out and be remembered.
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