Laptop mockup displaying the Consciously Free website homepage – a calm and minimal website design for holistic wellness coach and nutritionist, focused on clarity and connection.

Section Styles paragraph-underline

Mobile mockup of the Consciously Free homepage with minimalist branding and lifestyle photography – designed for a holistic wellness business grounded in clarity and intention.

Consciously Free

Certified nutritionist and holistic health and wellness coach

Client location: St. Petersburg, United States

Project tasks: Branding, Squarespace website

Brand type: Willow Wellness Brand Kit

Website type: Amber health and wellness Squarespace design

Copywriting: Koren Helbig

Photography: The Branded Boss Lady

Elevated

intuitive

spacious

About the project

Consciously Free is a holistic wellness business founded by Linette, an online health and wellness coach who guides clients through lifestyle shifts and sustainable nutrition practices. With plans to launch her membership program –  The Reset Collective – she needed cohesive branding and a website that communicates the depth and purpose of her work.

We started by creating a full brand identity using our Willow Wellness brand kit as the base. Linette received a full logo suite along with custom-selected colours and elegant typography tailored to her values — calm, nurturing, modern and grounding.

Next up, the website: built using our Amber signature Squarespace design, made specifically for health and wellness practitioners. We thoughtfully customised base design to create an elevated yet warm, intuitive and spacious experience for Linette’s visitors.

Easy to navigate, beautiful to the eye and designed in a way that gently leads visitors on a natural journey through the site. The design invites visitors to slow down and connect, encouraging them to come back again and again to discover nourishing recipes, read the latest blog posts and become part of the Consciously Free community.

To support long-term visibility, the site was also fully optimised for SEO, helping Linette move beyond word-of-mouth and reach a wider audience online.

With this new foundation in place, Linette now has a cohesive online presence that reflects the depth of her work, supports her evolving offerings, supports her audience and gives her the tools to expand with confidence.

Laptop showcasing the About page of Consciously Free, a serene, professional online presence for a health and wellness coach designed to foster trust and calm.
Close-up of the Consciously Free brand mark in soft neutral tones – branding for an online wellness coach that feels grounded, gentle and timeless.
Homepage mockup highlighting key sections of the Consciously Free website – an SEO-optimised website design for holistic nutrition program and wellness content.
Side-by-side phone mockups featuring Canva social media templates for testimonial and portrait – showcasing mobile-friendly design for a modern online wellness coach.
 

Like what you see?

Book a chat with Alana to make a plan to get your new brand identity and Squarespace website out into the world.

 
Previous

Joy of Speaking – public speaking coach