Section Styles paragraph-underline

LB Group

Conscious investments to help the planet thrive

Client location: Australia-wide

Project tasks: Branding

Brand type: Custom brand identity

Intelligent

Ethical

Profitable

About the project

LB Group dedicates itself to conscious investing with a mission to foster the wellbeing of our planet. They were seeking a brand identity that mirrors the organisation's core values – ethical, profitable, nurturing, intelligent, and strategic.

We crafted a unique brand identity adaptable to various mediums, from print and social to web. Combining a curated colour palette infused with earthy, nature-centric Australian hues, alongside a clean font pairing, the result – a modern, minimalist vibe that seamlessly aligns with the other entities under the LB Group umbrella.

As a final touch, we provided a comprehensive brand guideline. This ensures a cohesive and structured approach when the LB team create reports, presentations, and other marketing collateral—ultimately safeguarding the brand's consistency across all platforms and assets.