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Joy of Speaking

Public speaking coach helping leaders in all fields speak with impact.

Client location: Vancouver, Canada

Project tasks: Branding, stock imagery curation, Squarespace website

Brand type: Florence + Jack Brand Kit

Website type: Evie coaching Squarespace design

Copywriting: Koren Helbig

Photography: Images of Jennie by Javier Sotres and stock imagery curated by us

Modern

energetic

professional

About the project

Jennie from Joy of Speaking came to us ready to create a brand and website that felt authentic, approachable and professional – a reflection of her supportive coaching style for public speakers and leaders.

We started with branding, using our Florence and Jack brand kit as the foundation. We crafted a modern, energetic and professional visual identity – selecting a bold yet balanced colour palette that feels impactful without overwhelming.

The typography and social media templates were chosen to carry this same feeling across every platform, creating a consistent and confident brand presence.

Next up, the website. We built the site using our Evie one-week website design, created specifically for coaches. The design is clean, calm and easy to navigate, helping visitors quickly understand Jennie’s services, experience, and the supportive coaching approach that sets her apart.

SEO best practices were baked in, helping Jennie move beyond relying solely on lead platforms like Thumbtack and start building a strong organic presence through search engines.

The result is a welcoming, professional online space that not only builds trust from the first click but makes it easy for future speakers to say ‘yes’ to working with Jennie.