Using minimalism to intentionally design your business so you don't burn out

“My values are simplicity and minimalism, but my business was so far from those values. No wonder I was burning myself out.”

Back in 2018, I experienced huge burnout. My whole life crumbled out from under me. And my body shut down.⁣ ⁣⁣

I headed to Vanuatu, sat in a forest and for two months, I pondered on how I’d got my life so wrong.⁣ ⁣⁣

When I returned from that trip, I vowed to do business (and life!) differently, never again wanting to put my body, spirit and mind through that kind of pain.⁣ ⁣⁣

I would say, two years on, I’m about 85%-90% healed of my burnout. They say it takes about two years to recover. And I would agree. It’s been a long journey. I would also say, I’m starting to feel ready to share my discoveries and learnings.

Last week, I sat down with Lynda from Valo Financial and for the first time, openly shared what I have discovered about designing a minimal, intentional, sustainable business.⁣ ⁣⁣

Lynda and I chat about:⁣⁣

  • Where the idea for business minimalism came from⁣⁣

  • How I’ve designed my offerings to meld together my values, personal preferences, financial needs and client needs⁣⁣

  • How taking big scary business risks and financial leaps (like quitting jobs to go full time in my biz) has never really worked for me and what I do now to nourish my nervous system while also thriving in my biz.⁣⁣

  • My idea that heart-based business owners are facing an epidemic of ‘moral burnout’ – a detachment from ourselves in the pursuit of capitalistic ‘success’ – and what we can do about it⁣⁣

  • And there’s lots of my own story intertwined throughout⁣ ⁣⁣

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the minimalist's guide to starting an online business