How to create a business aligned with your values
Create a business aligned with your values – what does that actually mean? How does that look? Is it possible to work aligned to your values and have a successful business? And how do you even figure out what the heck your values are?
That’s what we explore in this chat with digital marketing strategist, freelance writer and my little sister – Koren Helbig.
Koren is one of the best examples I’ve seen of someone who has created a work-life purely aligned with her values.
She uses her values to make key decisions such as who to work with, what services and products to offer, how much to work, how much money she needs, what content to create… and the list goes on.
In this interview, you’ll hear how she’s figured out what her values are and then used them to carefully craft a work-life that is not only financially abundant but also supports her wellbeing, the wellbeing of our planet and makes her truly happy and fulfilled.
I hope it inspires you to start infusing more of your values into your business or career.
Time Stamps:
3.45 – the two different moments in Koren’s career that helped her identify when she was out of alignment with her values
7.20 – how Koren figured out what her values are
12.30 – signposts that you have started to uncover and become more aligned with your values
13.39 – ways to experiment and figure out what your values are
15.06 – using your values to determine what clients to partner with
16.20 – what to do if you’re offered a work opportunity that doesn’t align with your values but you really could do with the work / cash at that moment in time
19.50 – using your values to define your work hours and create more space in your schedule
23.44 – using your values to create offerings that feel aligned and suit your preferred style of working
28.10 – how living and working by her values has given Koren more energy and space to be creative… the story of how Koren created “The Local Yum” – her super cute honesty stall – which reinforces her values and connects her more deeply with her community.
31.10 – creating content that connects with your community and attracts aligned opportunities
38.18 – when you have to choose between money and what truly matters to you
41.07 – the challenges that come with living and working in alignment with your values and Koren’s advice on how to approach these challenges
45.00 – how you can use your small business to be part of a new movement to break down old, unhealthy paradigms in the workforce
48.17 – simple steps to start applying your values to your work life
52.51 – how to use your values to make important decisions in your business
Connect with Koren:
Website: korenhelbig.com
Instagram: @koren.helbig
The Local Yum: @the.local.yum
Resources mentioned in this interview:
The Local Yum – Koren’s honesty stall
Dani Gardner’s 3-month business planning tool – Seasonal Planning Practice
