9 short courses and resources to help you improve and grow your online business
One of the things I love about having my own online business is that there is always new knowledge to learn and new skills to develop.
Upskilling and learning is something I prioritise in my business and, I particularly love learning from like-valued women who run their businesses kindly and intentionally.
All of the courses and resources I share below are ones that I’ve either invested in, made myself, or have been created by women I know, trust and respect.
I know you’ll find them as helpful and transformational in your business as I have.
Discoverability by Design // The Quiet Marketer, Dani Gardner
If you’ve been around here a while, you know I love and recommend any and all of Dani’s teachings.
I particularly like to refer this course to my web design clients who have a goal to become more discoverable through search.
In a nutshell, this course teaches you how to get your business and website found outside of social media, so you can make a stable income — without needing to be consistently visible online.
It’s also a great one to do as you’re writing the copy for your website as there’s a core mission in the program that helps you map out the words and language your audience uses and then map this to your content and offerings so that your ideal clients can find you more easily!
Phone Photography for Business Owners // Honey Atkinson
Honey’s ‘Phone Photography for Business Owners’ course walks you through everything you need to know to create beautiful, on-brand and aligned feeling images for your business - technical info, planning and preparing for shoots, finding great lighting, using your phone camera more effectively and editing your photos - she has all your bases covered.
A must-do for business owners who want to share authentic content online, that feels like a true representation of who they truly are.
Website Creation Companion // Alana Jade Studio
A culmination of my many years designing online homes, my ‘Website Creation Companion’ is filled with tips, resources and guidelines to support you to create all the content needed to build your new website (because there’s a few important things that have to happen before the actual build can even)
Not only will this resource infuse the process with ease and fun, it will guide you through the essential ingredients that are needed to make your website stand out and become a truly valuable and dream-client-attracting marketing asset.
Website Copy Templates // Che Johnson
On the topic of preparing for your website, having well written copy, that connects with your dream clients and clearly communicates how you can support them is a must.
If you can’t afford to outsource your copywriting, or simply want to write your own, I highly recommend using Che’s website copy templates to guide you.
These templates will help to take the overwhelm out of creating your website copy and get you seen by your ideal clients.
Free Mood Board Templates // Bracken House Branding
A great (and free!) resource to help you gain clarity about your branding, and create a brand vision that lights you up and attracts your audience's attention!
I recommend this resource to all my clients, in the very beginning stages of developing their brand identity. It’s fantastic for gaining clarity on brand elements such as overall style of your brand, colour palette and fonts.
Convert what you’re visualising in your head, into a visual representation that you can share with your photographer, brand expert and web desiger to ensure everyone on your branding team is on the same page.
Day Rate Quick Start // Sarah Masci
This course, and day rates/VIP days in general, completely revolutionised my business. Not only have they invited in more financial abundance and stability, they support my health and wellbeing and I get repeat clients (hello ease!)
Day rates/VIP days are something I suggest all business owners explore as a potential offering and the ‘Day Rate Quick Start’ course is a great starting point.
Have Uncomfy Client Convo's Confidently and Kindly // Che Johnson
These 19 editable email templates will help you do exactly what they promise – confidently and kindly communicate with your clients in those tricky situations!
From dealing with complaints, to standing firm in your pricing, to re-establishing boundaries with a client, to saying no to misaligned opportunities.
These scripts have been my saviour in those times when I’ve felt confused, triggered or challenged – at a time when it’s hard to write anything at all – I pull these out and can trust that they will do the best job for me and my business.
One week website delivery system and editable business templates // Alana Jade Studio
Specifically for Web Designers who want to add one week websites to their suite of offerings, my proven step-by-step system and template bundle will help you do this easily, effectively and successfully.
From first enquiry to post project check-in, this bundle of goodies will not only show you what to do and when, it will give you cut and paste email scripts; editable proposal, welcome guides, starter guides and handover docs; and more.
(Want to stick with custom web design? This process and the templates will help you streamline and deliver any kind of design project with ease – whether that be a custom project, one week project or otherwise. This gives you double bang for your buck!)
And there you have it, a collection of some of my favourite business building short courses and resources.
**Note: some of the links shared in this article are affiliate links which may mean I receive a small commission if you purchase the suggested resource or product.