Your brand colours are not just about looking pretty and helping your audience remember your business. They are also a key component to making your website (and other marketing materials) more ethical and inclusive.

Strong colour contrast ensures that everyone, regardless of their visual ability, can easily read and navigate your site. It's a small change that makes a big difference in creating an ethical kind and inclusive online space.

Here's how to check that your brand colours are inclusive and meet accessibility standards

Resources mentioned in this video:

• Accessibility checker

• Brand kits at Alana Jade Studio

• Earth Squarespace website design for eco-conscious businesses

If you’re ready to rebrand, check out our brand kits made for kind businesses. They all include colour contrast accessibility standards.