We’ve all been told that we need to have an opt-in on our website and grow our mailing list to have a successful online business. This is a marketing strategy that is rarely questioned.

Enter Quiet Marketer, Dani Gardner.

Dani has been opt-in free for a few years now. And, unlike what we’ve been led to believe by marketing experts, Dani’s business has actually thrived without an opt-in.

In this interview, Dani shares how she kicked her opt-in habit and built a successful business without one.

We also explore alternative approaches to opt-ins above the fold, masculine marketing metrics and the belief that we have to have big email lists to sell out our programs.

Connect with Dani:

• Website: danigardner.com

• Instagram: @thequietmarketer

• Quiet Marketing Book: grab your copy here

Time Stamps:

3.33: The patterns Dani noticed when people joined her mailing list just to get a freebie

8.43: “Above the fold” opt-ins and Dani’s alternative approach

9.25: Using your mailing list to collect valuable market research

13.41: Doing more with less: the positives that come from going opt-in free

16.28: You don’t need a big list to sell out your programs. Moving away from ‘masculine’ marketing metrics.

19.10: If I’m not building my list, how and who do I sell to? What do I do if I’m just starting out and I don’t have a mailing list? How do I connect with people and grow my business without an opt-in? Dani answers these questions.

22.37: You don’t need to be a content creation machine. What to try instead.

26.26: Dani’s revolutionary new approach to opt-ins and free newsletters and the impact this had on her income

35:15: Quiet Marketing: Dani’s new tiny book. Grab a copy here.

Watch the next interview in the series: how to create a business aligned with your values.